Observed Signal · Oct 19, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Neutral
Hautcreme Brand Euterpflege Launches First Streaming Ads
The German skincare brand Euterpflege, owned by Haka Kunz GmbH, is launching its first-ever streaming advertising campaign. Running from October to early December 2026, the campaign uses a 15-second spot on Netflix, RTL+, Amazon Prime Video, and YouTube. The creative concept, 'Listen to your skin' (Hör auf deine Haut), personifies dry skin as a push notification sender. Media planning combines streaming and audio for reach, with social media, display, and programmatic for frequency, plus out-of-home and geofencing to drive retail traffic. The campaign was developed in-house under Karin Lindenau, Director E-Commerce and Marketing, with media tasks handled by Stuttgarter wirkstoffmedia AG, e-fly, and Globalist. The brand aims to increase awareness and acquire new customers, leveraging AI-generated personas to select channels. A second wave is planned for early 2027.
This article highlights a consumer brand's first foray into streaming advertising, showcasing a shift in media mix towards CTV and programmatic. While not industry-shifting, it provides an example of AI-driven channel selection and integrated campaign planning, relevant for AdTech observers.
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Key Takeaways & Evidence Grounding
- Euterpflege, a brand of Haka Kunz GmbH, launched its first streaming advertising campaign.
- The campaign runs from October to early December 2026, with a 15-second spot on Netflix, RTL+, Amazon Prime Video, and YouTube.
- Media planning is handled by wirkstoffmedia AG, e-fly, and Globalist.
- The campaign was developed in-house under Karin Lindenau, Director E-Commerce and Marketing.
- A second wave of the campaign is planned for early 2027.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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