Observed Signal · Sep 10, 2026 · Partnership · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Mobile Gaming Market: Mobile Game Crossovers: Clash of Clans, Subway Surfers, Pokémon Go
This article is a roundup of mobile game collaborations and marketing campaigns for September 2026. It covers partnerships such as Clash of Clans featuring WWE wrestlers, Candy Crush teaming with Shania Twain and Zedd, Subway Surfers reviving its Among Us event, Harry Potter: Hogwarts Mystery promoting the upcoming HBO series, and Pokémon Go partnering with All Nippon Airways for a special flight and airport activities. Other notable crossovers include Ed Sheeran performing at Pokémon Worlds, Fire Emblem Heroes introducing characters from a new game, Isekai: Slow Life featuring Demon Slayer characters, and Duolingo partnering with Eggy Party in China. Additionally, Puzzle & Dragons collaborates with Puella Magi Madoka Magica, Ubisoft's Rainbow Six Mobile partners with Payday, and PUBG Mobile teams with Lincoln for in-game vehicles.
News about mobile game crossovers, which are marketing activities but not directly relevant to AdTech/MarTech infrastructure.
Wichtigste Kernpunkte & Evidenz
- Clash of Clans partners with WWE, adding six wrestlers including Cody Rhodes, The Undertaker, and Alexa Bliss as playable characters.
- Candy Crush launches Music Season 2026 with a remix of 'You're Still the One' by Shania Twain and Zedd, running until October 4, 2026.
- Subway Surfers brings back the Among Us Rush event with new cosmetics and a new map.
- Pokémon Go partners with All Nippon Airways for a Green Pokémon Jet flight on September 18 and special PokéStops at 14 Japanese airports.
- Fire Emblem Heroes introduces characters from Fire Emblem: Fortune's Weave before its September 17 release.
- PUBG Mobile partners with Lincoln, allowing players to drive Lincoln Model L and Navigator Black Label from September 10 to November 9, 2026.
Verknüpfte Unternehmen
8 verknüpfte UnternehmenWWE
Sports-Entertainment-Medienanbieter, der Wrestling-Inhalte und Live-Events global monetarisiert.
“Supercell’s Clash of Clans has formed its second tag team with the WWE...”
Pokémon
Internationaler Franchise-Manager und Media Owner zur Steuerung und Monetarisierung der Marke Pokémon außerhalb Asiens.
“Commemorating Pokémon’s 30th anniversary, Pokémon Go is partnering with Japanese airline All Nippon Airways....”
Supercell
Supercell ist ein führender finnischer Publisher von Mobile Games, der auf langlebige Live-Service-Franchises im Free-to-Play-Modell spezialisiert ist.
“Supercell’s Clash of Clans has formed its second tag team with the WWE...”
Jam City
Ein Publisher für Mobile Games, der Free-to-Play-Titel durch In-App-Käufe und Werbung monetarisiert.
“Jam City has planned the first all-new Castle Chronicles story...”
Ubisoft
Videospiel-Publisher mit Fokus auf eigene Franchise-Marken und wiederkehrende Spieler-Monetarisierung.
“Ubisoft has introduced its first collaboration with co-op heist franchise Payday...”
Duolingo
Eine globale, reichweitenstarke Freemium-Plattform für sprachliche Weiterbildung, die hochgradig gamifizierte Lerninhalte mit datengetriebenen Subskriptionsmodellen, In-App-Advertising und standardisierten Zertifizierungslösungen kombiniert.
“Language learning app Duolingo has partnered with NetEase’s Eggy Party...”
King
Führender Mobile-Game-Publisher für Free-to-play-Casual-Games und Puzzle-Franchises.
“King, Shania Twain and Zedd have all teamed up on a new remix of ‘You’re Still the One’...”
NetEase
Chinesischer Internetkonzern mit den Schwerpunkten Gaming, Musik-Streaming und digitale Lernplattformen.
“Duolingo has partnered with NetEase’s Eggy Party...”
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