Observed Signal · Aug 6, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Paid media optimisation / AdTech platform Market: Jellyfish Launches AI Ads Optimisation in Share of Model
Jellyfish, a global digital marketing company within The Brandtech Group, announced AI Ads Optimisation — an expansion of paid-media optimisation inside its Share of Model™ platform. The update extends beyond existing Google Ads / Performance Max integration to produce AI-driven media optimisation and insights for ChatGPT-driven experiences and major channels including TikTok, DV360, YouTube and Reddit (the latter via pilots). The release also adds an always-on strategy assistant that continuously surfaces recommendations across SEO, brand, PR, paid media and ecommerce teams. Share of Model, launched in 2024 to track brand visibility in LLMs, has been cited by Harvard Business Review and MIT Technology Review. Google PMax, YouTube, DV360, ChatGPT and TikTok support are available globally today.
Expands an agency-owned measurement and optimisation platform to include AI-driven insights across multiple major channels and LLM interfaces, helping marketers act on generative-AI influenced consumer journeys; noteworthy but not a platform-level policy or market-shifting change.
Wichtigste Kernpunkte & Evidenz
- Jellyfish announced AI Ads Optimisation as an expansion of its Share of Model™ platform.
- Jellyfish is part of The Brandtech Group.
- The update integrates AI insights across Google Performance Max, ChatGPT, TikTok, DV360, YouTube and Reddit (Reddit via testing/pilots).
- Share of Model launched in 2024 and has been featured by Harvard Business Review and MIT Technology Review.
- The release introduces an always-on strategy assistant providing continuous recommendations for SEO, brand, PR, paid media and ecommerce teams.
Verknüpfte Unternehmen
9 verknüpfte UnternehmenJellyfish
Jellyfish ist eine globale Digital-Marketing-Agentur, die integrierte Media-Dienstleistungen mit proprietären KI- und Analytics-Plattformen für Enterprise-Marken verbindet.
“Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid ...”
Soziale Plattform, die durch Community-Advertising und Datenlizenzierung monetarisiert wird.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
MIT Technology Review
Ein vom MIT geführtes Tech-Medienhaus, das anspruchsvollen Journalismus, Fachkonferenzen und Branded Content für eine globale B2B-Entscheider-Zielgruppe monetarisiert.
“Share of Model has been featured by Harvard Business Review and MIT Technology Review for its work measuring brand visibility within generat...”
YouTube
Videoplattform, die Zielgruppen über Werbeanzeigen, Abonnements und Creator-Tools monetarisiert.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
TikTok
Plattform für Kurzvideos mit integrierten Werbe-, Handels- und Kreatorentools.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
Brandtech
Eine Marketing-Service-Gruppe, die Agenturdienstleistungen mit hochentwickelter KI-Software verbindet.
“Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid ...”
Harvard Business Review
Harvard Business Review bietet erstklassige Management-Inhalte, Executive Research und Abonnements für globale Führungskräfte.
“Share of Model has been featured by Harvard Business Review and MIT Technology Review for its work measuring brand visibility within generat...”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
MarTech Series
B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
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