Observed Signal · Aug 6, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Paid media optimisation / AdTech platform Market: Jellyfish Launches AI Ads Optimisation in Share of Model
Jellyfish, a global digital marketing company within The Brandtech Group, announced AI Ads Optimisation — an expansion of paid-media optimisation inside its Share of Model™ platform. The update extends beyond existing Google Ads / Performance Max integration to produce AI-driven media optimisation and insights for ChatGPT-driven experiences and major channels including TikTok, DV360, YouTube and Reddit (the latter via pilots). The release also adds an always-on strategy assistant that continuously surfaces recommendations across SEO, brand, PR, paid media and ecommerce teams. Share of Model, launched in 2024 to track brand visibility in LLMs, has been cited by Harvard Business Review and MIT Technology Review. Google PMax, YouTube, DV360, ChatGPT and TikTok support are available globally today.
Expands an agency-owned measurement and optimisation platform to include AI-driven insights across multiple major channels and LLM interfaces, helping marketers act on generative-AI influenced consumer journeys; noteworthy but not a platform-level policy or market-shifting change.
Key Takeaways & Evidence Grounding
- Jellyfish announced AI Ads Optimisation as an expansion of its Share of Model™ platform.
- Jellyfish is part of The Brandtech Group.
- The update integrates AI insights across Google Performance Max, ChatGPT, TikTok, DV360, YouTube and Reddit (Reddit via testing/pilots).
- Share of Model launched in 2024 and has been featured by Harvard Business Review and MIT Technology Review.
- The release introduces an always-on strategy assistant providing continuous recommendations for SEO, brand, PR, paid media and ecommerce teams.
Connected Companies & Entities
9 Entities mappedJellyfish
Global digital marketing agency with proprietary media and AI tools.
“Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid ...”
Social platform monetised through community advertising and data licensing.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
MIT Technology Review
MIT-owned tech publisher monetising journalism, events and branded content.
“Share of Model has been featured by Harvard Business Review and MIT Technology Review for its work measuring brand visibility within generat...”
YouTube
Video platform monetising audiences through ads, subscriptions and creator tools.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
TikTok
Short-form video platform with ads, commerce and creator tools.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
Brandtech
Marketing services group combining agency operations with AI software.
“Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid ...”
Harvard Business Review
Management media, subscriptions, advertising and executive research for business leaders.
“Share of Model has been featured by Harvard Business Review and MIT Technology Review for its work measuring brand visibility within generat...”
Search, video, adtech and cloud giant within Alphabet.
“The update extends beyond the existing Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatG...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
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