Advertising Campaign Market: IP-Suisse Launches Nature Documentary-Style Shopping Campaign

IP-Suisse, a Swiss agricultural label, has launched its new campaign 'The Nature of Shopping' (Die Natur des Einkaufs), depicting everyday supermarket purchases in the style of a nature documentary. The campaign centers on IP-Suisse's brand principles: animal welfare, biodiversity, and nature-based crop cultivation. It shifts the focus from the farm to the consumer's purchase decision in the supermarket. The films, created by Swiss agency Rosarot, use documentary-style narration to highlight the impact of choosing IP-Suisse products. Migros, a long-standing partner, supports the campaign by providing its products and stores as the campaign setting and also acts as a sender in an extension of the campaign with adapted endings and packshots.