Observed Signal · Sep 2, 2026 · Product Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive
CTV Market: High View Launches Paramount FAST Channels on Samsung TV Plus
German FAST channel operator High View has signed a licensing deal with Paramount to launch ad-supported streaming channels based on classic series. A dedicated 24/7 "Beverly Hills, 90210" channel is now available on Samsung TV Plus, and additional single-IP channels for "Lucky Dog – Der Hundetrainer" and the Western classic "Rauchende Colts" (Gunsmoke) are also launching. Advertising sales for the channels is handled by High View's subsidiary Goldvertise. High View already operates several ad-supported streaming channels for ARD Plus. The deal is notable because Paramount operates its own FAST platform, Pluto TV, yet is licensing premium library content to an external German operator. Executives from Paramount and High View described the agreement as a partnership to broaden reach and expand High View's FAST business. Samsung TV Plus also welcomed the expanded offering.
Regional FAST channel expansion with a major studio library; relevant for CTV/FAST ecosystem growth but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- High View Group signed a licensing deal with Paramount to launch FAST channels with series such as "Beverly Hills, 90210" and "Rauchende Colts" (Gunsmoke).
- The "Beverly Hills, 90210" channel runs 24/7 on Samsung TV Plus.
- High View's subsidiary Goldvertise handles ad marketing for the new FAST channels.
- High View already operates multiple ad-supported streaming channels for ARD Plus.
- The deal was announced on September 2, 2026.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenParamount Global
Globales Medien- und Entertainment-Konglomerat, das Streaming-Dienste, TV-Netzwerke, Filmstudios sowie ein integriertes, programmatisches Werbe-Ökosystem betreibt.
“Die High View-Gruppe ... hat dafür einen Lizenz-Deal mit Paramount geschlossen....”
Samsung Electronics
Globaler Elektronikhersteller, der Hardware, Streaming, Werbung und digitale Dienste über ein vernetztes Ökosystem monetarisiert.
“Zu sehen gibt es die kostenfreien FAST-Channels bei Samsung TV Plus....”
Goldvertise
Goldvertise ist ein deutscher Video-Ad-Vermarkter für TV, CTV und Online-Video, der fragmentierte Inventare bündelt und automatisiert.
“Um die Vermarktung kümmert sich die High-View-Tochter Goldvertise....”
ARD
Deutschlands föderales öffentlich-rechtliches Mediennetzwerk für TV, Audio und digitale Streaming-Plattformen.
“unter anderem betreibt man auch für ARD Plus schon mehrere der werbefinanzierten Streaming-Channels....”
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