Observed Signal · Jul 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Commerce & Retail Media Market: Grocery TV and Esri Partner for Data-Driven In-Store Media
Grocery TV announced a partnership with Esri to integrate Esri’s Market Potential dataset into Grocery TV’s in-store retail media platform. The integration adds more than 3,500 behavioral and psychographic audience attributes across Grocery TV’s national network of 6,700+ grocery stores, enabling brands and agencies to plan in-store buys against audience segments similar to TV and digital planning. Grocery TV says it works with 120+ retail partners and reaches 95 million unique shoppers. Esri and Grocery TV frame the collaboration as bringing location intelligence and local consumer behavior insights into in-store media planning as the channel scales.
Partnership brings granular location and consumer-behavior data into in-store retail media at scale (6,700+ stores, 95M shoppers), aligning in-store planning with TV/digital audience approaches and supporting maturation of the retail media channel.
Wichtigste Kernpunkte & Evidenz
- Grocery TV announced a partnership with Esri to enhance behavioral and psychographic targeting in in-store retail media.
- The integration incorporates over 3,500 audience attributes via Esri’s Market Potential dataset across Grocery TV’s 6,700+ store network.
- Grocery TV reports more than 120 retail partners and reach to 95 million unique shoppers.
- eMarketer raised its 2026 DOOH forecast by 18%, cited in the article as reflecting growth in in-store media.
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