Esri

Grocery TV and Esri Partner for Data-Driven In-Store Media

Grocery TV announced a partnership with Esri to integrate Esri’s Market Potential dataset into Grocery TV’s in-store retail media platform. The integration adds more than 3,500 behavioral and psychographic audience attributes across Grocery TV’s national network of 6,700+ grocery stores, enabling brands and agencies to plan in-store buys against audience segments similar to TV and digital planning. Grocery TV says it works with 120+ retail partners and reaches 95 million unique shoppers. Esri and Grocery TV frame the collaboration as bringing location intelligence and local consumer behavior insights into in-store media planning as the channel scales.

Microsoft Fabric Apps: Distribution Channel, Not Marketplace

The article argues Microsoft Fabric custom workloads (built with the Fabric Workload Dev Kit) should be treated as a distribution channel rather than a traditional app marketplace listing. Fabric workloads render inside the Fabric shell, operate on OneLake Delta tables, and authenticate via Microsoft Entra ID while backend compute remains on the vendor's infrastructure. That proximity to customer data can materially reduce procurement friction for data-adjacent ISVs, but introduces risks: entanglement with Microsoft's capacity-unit (CU) pricing and potential commoditization by first‑party Microsoft features. The author provides a 90-day, three-step evaluation framework (prototype, CU economics modeling, design‑partner validation) and recommends building on Fabric only when a product's value compounds by sitting next to customer OneLake data.

HERE and Esri Announce 3-Year Location Analytics Partnership

HERE Technologies and Esri announced a three-year agreement to jointly develop location-based analytics and visualization solutions built on Esri’s ArcGIS platform. The collaboration combines HERE’s map, traffic and mobility data with ArcGIS spatial analytics to make live and historical geospatial data more accessible to engineering teams and AI systems, supporting emerging AI use cases and agentic workflows. The deal extends a long-standing, 20+ year relationship and references HERE’s 2025 launch of the HERE GIS Data Suite as a curated dataset for ArcGIS environments.