Planet

Planet operates a vertically integrated Earth data business: it captures satellite imagery, processes that data into standardised and analytics-ready products, and distributes access through cloud software, APIs, and self-service ordering tools. Value is created by turning proprietary orbital data collection into recurring enterprise workflows, while revenue is captured through software-like subscriptions, data licensing, and usage-based purchases for tasking and ad hoc imagery access.

Planet is a US-based public Earth observation company that operates a satellite imagery and geospatial analytics platform for enterprises, governments, researchers, and specialist operational teams. Its core offer combines global satellite imagery, on-demand tasking, derived datasets, and cloud-based delivery tools through products such as Planet Insights Platform, Tasking, Monitoring, Mosaics, Analytic Feeds, and sector-focused data products.

The business makes money through recurring subscriptions for continuous data access, usage-based tasking and imagery ordering, and premium pricing for specialised datasets such as hyperspectral, carbon, and environmental analytics products. Its customers are primarily B2B and public-sector buyers that need persistent monitoring, geospatial intelligence, or integration-ready Earth data in workflows spanning defence, agriculture, energy, infrastructure, sustainability, research, and mapping.