PR
COMPANY

Precisely

Precisely is a enterprise software for data integrity, integration and location intelligence.

Analyst Perspective

Precisely is a private enterprise software company focused on data integrity, data integration, data quality, governance, enrichment, location intelligence and adjacent workflow products for large organisations. Its portfolio is aimed at helping enterprises move, govern, validate and enrich data across hybrid environments, including legacy IBM and mainframe systems, cloud platforms and regulated communications workflows. The company makes money primarily through enterprise software subscriptions and negotiated licensing tied to modules, usage and deployment scale. Its customers are business and IT buyers such as data engineers, data stewards, enterprise architects, analytics teams, SAP teams, customer communications teams and regulated enterprises that need trusted data pipelines, master data management and legacy-to-cloud modernisation.

Analyst Signal Briefing

Updated: 23 Jul 2026

Precisely has advanced its data integrity framework by introducing "agentic-ready" enhancements and a Huwise-partnered data marketplace, facilitating AI-driven workflows. The company recently bolstered its compliance posture by adding Privacy Trust Services Criteria to its SOC 2 scope and enabled AWS-native deployment for its EngageOne CCM suite to ensure data sovereignty. These developments, alongside an ongoing DoorDash collaboration to digitise property audits, address the "data readiness" gap highlighted by the emergence of tabular AI. This strategy aligns with Insight Partners’ prioritisation of autonomous engineering and Partners Group’s focus on high-value enterprise infrastructure.

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Category Differentiation

Precisely is an enterprise data software provider, not a digital advertising, martech or media platform. It should be distinguished from generic precision marketing or location-targeting tools because its core focus is enterprise data integrity and legacy-to-cloud data operations.

Precisely: About

Precisely operates a B2B enterprise software model built around a modular platform and adjacent specialist products. It creates value by helping organisations improve data trust, connect legacy systems to modern cloud environments, enrich data with third-party and geospatial context, manage master data and automate selected enterprise workflows. The portfolio supports land-and-expand selling, where a customer may begin with one module such as integration or data quality and later adopt enrichment, location intelligence, APIs, communications management or automation products.

How Precisely Works & Monetises

Business model analysis and core revenue streams

The company primarily monetises through enterprise SaaS and software licensing, with pricing customised by module, deployment scope, data volume, usage and contract size. Additional revenue likely comes from API access, data assets such as enrichment datasets, maintenance or support, and cross-sold products acquired through M&A. Commercial motion appears sales-led, with negotiated multi-product contracts rather than self-serve pricing.

Revenue Channels

Data Integrity Suite and core modulesSoftware Subscription
Specialist enterprise products such as EngageOne, Enterworks and Automate StudioSoftware Subscription
APIs and programmatic data servicesPay-per-Use
Data enrichment assetsSoftware Subscription

Recent Signals (Precisely)

https://martechseries.com/feed/Jul 22, 2026

Precisely Adds Privacy Trust Criteria to SOC 2 Scope

Precisely has expanded the scope of its SOC 2 audit to include the AICPA’s Privacy Trust Services Criteria, providing independent validation of the company’s privacy controls across the data lifecycle. The SOC 2 audit was conducted by A-LIGN. Precisely says the extension embeds privacy into its control environment to bolster responsible data stewardship and strengthen assurances for customers and partners. A-LIGN’s COO Steve Simmons congratulated Precisely on the attestation. The move aims to reinforce Precisely’s global privacy and compliance framework for organizations that depend on governed data.

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t3nJul 13, 2026

Large Tabular Models End Excel's Handicap

Large Tabular Models are an emerging class of AI designed to work with heterogeneous, unordered tabular data and to overcome the limitations of applying standard language models to spreadsheets. The term appears in a 2024 paper by Mihaela van der Schaar and Boris van Breugel; follow-up research proposes LaTable, a diffusion-based approach for tabular data. Startups such as Fundamental have attracted large (hundreds of millions) financings. Major firms are active: Google released TabFM on 30 June 2026, Mastercard trains a tabular model for fraud prevention, and SAP plans to acquire Prior Labs with roughly €1 billion investment over four years. Surveys from Precisely highlight data readiness as a major corporate problem, underlining the commercial demand for tabular AI solutions.

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PreciselyJun 25, 2026

Can Precisely and DoorDash Kill the Physical Property Audit

Can Precisely and DoorDash Kill the Physical Property Audit Enterprise Times * June 25, 2026

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Precisely: Frequently Asked Questions

What is Precisely?

Precisely is a private enterprise software company that provides data integrity, integration, quality, governance, enrichment, location intelligence and related workflow products.

Who uses Precisely?

Large enterprises use Precisely, especially data teams, enterprise architects, analytics teams, IT operations groups, SAP teams and regulated-industry communications teams.

How does Precisely make money?

Precisely makes money mainly through enterprise software subscriptions and negotiated licensing for modular products, with additional revenue from APIs, data assets and cross-sold products.

Company Facts

Founded
1968
Headquarters
United States
Core Segment
Data Provider / Broker
Company Size
1,001–5,000
Official Link
precisely.com