Precisely
Precisely is a enterprise software for data integrity, integration and location intelligence.
Precisely operates in the Data Provider / Broker segment.
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Distinction
Precisely is an enterprise data software provider, not a digital advertising, martech or media platform. It should be distinguished from generic precision marketing or location-targeting tools because its core focus is enterprise data integrity and legacy-to-cloud data operations.
- Founded
- 1968
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Precisely
Precisely: About
Precisely operates a B2B enterprise software model built around a modular platform and adjacent specialist products. It creates value by helping organisations improve data trust, connect legacy systems to modern cloud environments, enrich data with third-party and geospatial context, manage master data and automate selected enterprise workflows. The portfolio supports land-and-expand selling, where a customer may begin with one module such as integration or data quality and later adopt enrichment, location intelligence, APIs, communications management or automation products.
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Media Channel
Precisely: Market Position
Precisely is a private enterprise software company focused on data integrity, data integration, data quality, governance, enrichment, location intelligence and adjacent workflow products for large organisations. Its portfolio is aimed at helping enterprises move, govern, validate and enrich data across hybrid environments, including legacy IBM and mainframe systems, cloud platforms and regulated communications workflows.
The company makes money primarily through enterprise software subscriptions and negotiated licensing tied to modules, usage and deployment scale. Its customers are business and IT buyers such as data engineers, data stewards, enterprise architects, analytics teams, SAP teams, customer communications teams and regulated enterprises that need trusted data pipelines, master data management and legacy-to-cloud modernisation.
Precisely: Frequently Asked Questions
What is Precisely?
Precisely is a private enterprise software company that provides data integrity, integration, quality, governance, enrichment, location intelligence and related workflow products.
Who uses Precisely?
Large enterprises use Precisely, especially data teams, enterprise architects, analytics teams, IT operations groups, SAP teams and regulated-industry communications teams.
How does Precisely make money?
Precisely makes money mainly through enterprise software subscriptions and negotiated licensing for modular products, with additional revenue from APIs, data assets and cross-sold products.

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