Observed Signal · Sep 2, 2026 · Event · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Media & Entertainment Market: German TV Award Moves Venue for Fresh Presentations
The German Television Award (Deutscher Fernsehpreis) will move its annual ceremony from the MMC studios in Cologne-Ossendorf to the newly opened Confex conference center in Cologne-Deutz. Jan Peter Lacher, RTL representative and chairman of the Fernsehpreis advisory board, cited the award's growth in categories and partners as a reason for the change. Production company Riverside Entertainment will produce the show, aiming to visually connect it with the city of Cologne for TV audiences. The venue offers a central location, a longer red carpet, and space for side events. A new 'Golden Hour' reception with the NRW prime minister and Cologne's mayor will precede the awards. The dress code remains 'Black Tie'.
News about a venue change for a national TV award ceremony, relevant to the German media industry but not a major AdTech development.
Wichtigste Kernpunkte & Evidenz
- The German Television Award ceremony moves from MMC studios to the Confex venue in Cologne.
- The new venue is the Confex, a conference and exhibition center opened two years ago.
- Riverside Entertainment is the production company for the ceremony.
- A new 'Golden Hour' reception will be held with political leaders before the main event.
- The dress code for the ceremony is 'Black Tie'.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenKoelnmesse
Betreibt physische und digitale Messeinfrastrukturen, B2B-Messeplattformen sowie integrierte Event-Marketing- und Omnichannel-AdTech-Services zur B2B-Zielgruppenmonetarisierung.
“Operator of the Confex, the new venue....”
Deutsche Telekom
Deutscher Telekommunikationskonzern, der Konnektivität, TV, Werbung und Enterprise-Cloud-Dienste anbietet.
“Last year's host of the ceremony, corrected the use of the studios....”
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