Influencer Marketing Market: Ferrero appoints Mario Götze for Fulfil campaign

Ferrero Germany has appointed professional footballer Mario Götze as brand ambassador for its Fulfil protein bar, launching a new nationwide testimonial cooperation designed to raise awareness of the product. Ferrero introduced Fulfil two years earlier; the company plans a Germany-wide marketing campaign that leverages Götze’s profile to broaden the bar’s reach among mainstream and sports-interested consumers. The announcement and campaign details were reported by Lebensmittelzeitung on 19 August 2026 and by Horizont on 20 August 2026, the latter carrying coverage attributed to Ingo Rentz (LZ). Trade coverage highlighted the testimonial nature and nationwide scope of the partnership as part of Ferrero's push to elevate Fulfil’s profile in Germany’s protein-snack market. The move follows Ferrero's broader marketing emphasis on health-oriented snack segments.