Observed Signal · Aug 27, 2026 · Policy Update · Source: Cord Cutters News · Impact: 1/5 · Sentiment: Neutral
DIRECTV Raises Legacy DIRECTV NOW Add-On Prices
DIRECTV is ending long-running discounted pricing for a small group of legacy DIRECTV NOW-era customers, aligning their premium streaming add-on rates with standard prices starting with billing cycles on or after September 27, 2026. Affected subscribers—some who kept promotional rates for seven years or more—will see HBO Max move to $18.49/month, STARZ to $11.99/month, and Cinemax to $10.99/month. DIRECTV is providing 30 days' advance notice, and the change applies only to the grandfathered premium add-ons, not base live TV packages. Customers may drop the add-ons before the new rates take effect.
Limited, customer-specific subscription price changes affecting a small group of legacy accounts; not an industry-wide platform policy or technical release.
Wichtigste Kernpunkte & Evidenz
- DIRECTV will end legacy promotional pricing on premium add-ons for some DIRECTV NOW-era customers effective with billing cycles on or after 2026-09-27.
- New monthly prices for affected accounts: HBO Max $18.49, STARZ $11.99, Cinemax $10.99.
- The adjustment targets customers who retained discounted premium add-ons for at least seven years, including accounts that paid as little as $5/month for HBO.
- DIRECTV provided affected customers 30 days' advance notice; the change does not alter customers' base live TV packages.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenSTARZ
Premium-SVOD- und Over-the-Top-Plattform für exklusive Originalserien und lizenzierte Spielfilme im Direct-to-Consumer- und B2B2C-Segment.
“Under the update, HBO Max will move to $18.49 per month, STARZ to $11.99 per month, and Cinemax to $10.99 per month for affected accounts....”
AT&T
US-amerikanisches Telekommunikationsunternehmen, das Mobilfunk-, Glasfaser- und Konnektivitätslösungen für Unternehmen anbietet.
“Some of the oldest accounts still paid as little as $5 a month for HBO under promotions that originated in the DIRECTV NOW era, when AT&T wa...”
DIRECTV
Pay-TV-, Streaming- und Addressable-Advertising-Plattform.
“DIRECTV is ending long-running promotional pricing on premium streaming add-ons for a small group of remaining legacy DIRECTV NOW customers,...”
Max
Premium subscription and ad-supported streaming service from Warner Bros. Discovery.
“Under the update, HBO Max will move to $18.49 per month, STARZ to $11.99 per month, and Cinemax to $10.99 per month for affected accounts....”
Cord Cutters News
Ein spezialisiertes B2C-Digital-Publishing-Portal für Streaming- und Cord-Cutting-Technologien, das seine Reichweite über programmatische Werbesysteme und datengestützte Affiliate-Commerce-Integrationen optimiert.
“Article published on Cord Cutters News reporting the pricing change (By Luke Bouma on August 27, 2026)....”
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