STARZ
STARZ is a premium subscription streaming platform for original series and films.
Analyst Perspective
STARZ is a premium subscription video streaming business and content owner operating a direct-to-consumer OTT service centred on original series and licensed films. Its service is distributed both directly through its own platform and through third-party bundles and marketplaces. The company monetises primarily through recurring subscription fees, promotional introductory offers, and partner distribution arrangements. It does not run an ad-supported tier in its core US service, which reinforces a premium ad-free positioning. From an investor and operating perspective, STARZ has completed its separation from Lionsgate and now operates as a standalone public company. Its strategic focus is on a digital-first model, with roughly 70% of revenue coming from OTT, targeted audience positioning around women and underrepresented viewers, and franchise-driven engagement through series such as Power and Outlander. Its direct paying customers are consumers, while commercial counterparties also include distribution partners such as cable operators, streaming bundles, and digital marketplaces.
Analyst Signal Briefing
Updated: 4 Aug 2026Building on its post-separation focus on profitability, STARZ has implemented a June 2026 price increase to $11.99 and secured a financial upgrade from Baird analysts citing improved ownership economics. The company is further diversifying revenue through high-profile distribution deals, including an integrated Peacock add-on, a Crunchyroll bundle on Prime Video, and a new agreement with Netflix to stream the Power franchise globally from November 2026. These moves, alongside the acquisition of US rights for the thriller Tip Toe, reinforce a strategy of content aggregation and multi-platform monetisation.
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Key insights about STARZ
Category Differentiation
STARZ is a subscription video streaming platform and media owner, not a general-purpose adtech platform or social media service. It sells access to premium film and television content rather than marketing software.
STARZ: About
STARZ runs a subscription-led media business that combines content ownership, content licensing, and digital distribution. It creates and acquires premium film and television programming, packages that content into a branded OTT service, and sells access directly to end users as well as through third-party distribution partners. Value is created through subscriber acquisition, retention driven by original franchises and library depth, and broad availability across connected devices and partner channels.
How STARZ Works & Monetises
Business model analysis and core revenue streams
STARZ monetises through recurring subscription fees for its SVOD service, supplemented by discounted introductory offers used for acquisition. It also generates revenue through third-party distribution and bundling arrangements where the service is sold via cable operators, streaming platforms, and digital marketplaces. Additional value comes from licensing and exploitation of owned original programming franchises. The current model is premium subscription-led rather than ad-supported.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (STARZ)
Starz Drama Power Moves to Netflix in November 2026
Netflix will stream all six seasons of the Starz crime drama Power beginning in November 2026, marking the first time the original series will be available on Netflix. Created by Courtney A. Kemp and executive produced by Curtis "50 Cent" Jackson, Power premiered on Starz in 2014 and spawned multiple spinoffs (Power Book II: Ghost, Power Book III: Raising Kanan, Power Book IV: Force). Starz will continue to stream all series in the U.S., while 50 Cent indicated the four Power series will launch on Netflix internationally (excluding Canada) in November. The move expands Netflix’s catalog of crime dramas and brings a high-profile premium-cable franchise to a broader, global streaming audience.
Read original sourceSTARZ and Crunchyroll Launch Prime Video Bundle
STARZ and Crunchyroll launched a joint subscription bundle available through Prime Video on July 29, 2026. The bundle is priced at $16.99 per month, which the publisher states is over 23% cheaper than subscribing to both services separately. STARZ highlighted access to its premium programming including the Power franchise and several upcoming originals with release dates in July–September 2026. Crunchyroll’s portion includes major anime series such as Dragon Ball, Naruto, Fullmetal Alchemist: Brotherhood, and upcoming August additions. Executives quoted in the announcement include Alison Hoffman (President of STARZ Networks), Terry Li (Chief Product Officer and EVP, Emerging Business, Crunchyroll), and Matt Huntley (Director of U.S. Channels, Prime Video). The bundle is available to sign up for via Prime Video starting the publication date.
Read original sourcePeacock Adds STARZ Premium In-App Add-On
Peacock (owned by NBCUniversal) launched an in‑app STARZ premium add‑on that lets eligible subscribers access STARZ originals and movies without leaving the Peacock app. The STARZ add‑on is priced at $11.99/month after a 7‑day free trial (trial available only to customers billed directly through Peacock) and is available across Peacock Select, Premium, and Premium Plus plans. Content from STARZ appears alongside Peacock’s library on dedicated STARZ pages, removing the need for a separate STARZ app or additional login. Existing standalone STARZ subscriptions cannot be linked to Peacock accounts. The move follows Peacock’s prior bundling partnership with Apple and continues the service’s strategy to aggregate premium content within its platform.
Read original sourceSTARZ: Frequently Asked Questions
What is STARZ?
STARZ is a premium subscription video streaming service and content owner offering original series and licensed films through an OTT platform.
Who uses STARZ?
STARZ is used by consumers who pay for ad-free, on-demand access to television series and films, as well as by distribution partners that bundle the service.
How does STARZ make money?
STARZ makes money mainly from recurring subscription fees, introductory offers that convert into paid plans, and partner distribution and licensing arrangements.
Company Facts
- Core Segment
- Publisher & Media Owner
- Official Link
- starz.com