Observed Signal · Sep 22, 2026 · Market Research · Source: Retail-News · Impact: 1/5 · Sentiment: Neutral
Consumer Behavior Market: Digital Daily Use Varies by Age and Income in Germany
A Verivox survey reveals that despite near-universal device ownership (99% have smartphones, 98% have laptops/PCs), a significant portion of Germans still perform everyday tasks offline. 10% do banking without internet, 16% plan trips offline, and 17% close contracts without digital tools. Usage patterns vary strongly by age, gender, and income: older adults (60+) are more likely to do tasks offline, women prefer smartphones more than men, and higher income/education correlates with laptop use. Shopping and online research are highly digitalized across all groups.
Relevant consumer data for digital platforms and advertisers but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- 10% of Germans conduct banking without internet, 16% plan travel offline, and 17% close contracts without digital devices.
- 99% of respondents own a smartphone; 98% own a laptop or PC.
- Among those over 60, 32% close contracts offline, 26% plan vacations without digital help, and 28% do not use social networks.
- 71% prefer laptops/PCs for private office work; women use smartphones more than men for most tasks.
- Survey of 1,000 people aged 18-79 was conducted in July 2026, weighted by age, gender, and state.
- Publication date: September 22, 2026.
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