Wrike vs WRITER

Wrike Announces Winners of Third Annual Elite 100 Awards

Wrike announces winners of its third annual Elite 100 Awards, recognizing top customers and partners.

Wrike launches Strategic Portfolio Management (SPM)

Wrike announced the launch of a Strategic Portfolio Management (SPM) solution, delivered in partnership with Shibumi, to connect high-level strategic planning with real-time operational execution. The offering—marketed as Wrike SPM—aims to give executives live visibility from boardroom decisions to ground-level delivery, reduce manual PMO reconciliation, and enable outcome-driven portfolio management. Key capabilities highlighted include connected planning, dynamic scenario modeling, and automated value realization. Wrike CPO Alexey Korotich and Shibumi CEO Bob Nahmias are quoted on the solution’s ability to close the gap between strategy and execution. The announcement (Business Wire via MarTech Series) notes strong early interest from enterprise customers and was published July 15, 2026.

• Wrike announced the launch of its Strategic Portfolio Management (SPM) solution.
• Wrike SPM is described as being powered by Shibumi.
• Alexey Korotich is named as Chief Product Officer at Wrike and is quoted about the product.

Wrike agents: No-code AI for supercharged productivity

Discover Wrike agents — build, deploy, and manage out-of-the-box and custom AI agents in minutes.

Introducing Enterprise Brain: The shared GTM context layer, for an always-on customer journey that’s distinctly yours

Discover Enterprise Brain, WRITER’s shared context layer for brand, teams, and compliance. Learn how Agent Memory and WRITER Meet keep GTM work on-brand.

WRITER Releases Palmyra X6, Upgrades Enterprise AI Agent Platform

WRITER, an enterprise AI platform, launched Palmyra X6, its new flagship agentic AI model, alongside a rebuilt Agent harness and governance tools. The release targets marketing and revenue teams running multi-step workflows in production. The company reports that the Agent harness paired with Palmyra X6 operates at an average 52% lower cost, 48% faster speed, and 10% higher quality compared to prior performance. The upgrade includes cost-efficient pricing ($2/M input, $8/M output tokens), extended autonomy (tasks completed in 26 seconds, work for up to 8 hours unattended), and multi-model support via Azure, Amazon Bedrock, or NVIDIA NIM. WRITER also recently expanded its executive leadership with new CISO, CCO, and COO roles. These developments reflect the broader shift of agentic AI from pilot to production, with measurable ROI in marketing and customer experience.

• WRITER released Palmyra X6, its new flagship agentic AI model, on August 13, 2026.
• Palmyra X6 is post-trained on GLM 5.2 and scores 0.87/1.00 across nine enterprise evaluations.
• The Agent harness with Palmyra X6 achieves 52% lower cost, 48% faster speed, and 10% higher quality versus previous performance.

AI Productivity Boom Doesn't Reach Customers, Research Finds

The article examines a paradox in enterprise AI adoption: while individual productivity gains are real, customer-facing value and ROI remain flat. Research from WRITER shows 5x productivity gains but only 29% significant ROI, with 39% lacking revenue plans. Qualtrics finds AI-powered customer service fails at nearly 4x the rate of other AI uses, and TELUS Digital reports only 32% of enterprises use AI quality assurance tools. Accenture data reveals 86% plan to increase AI investment despite low impact. The article argues that companies succeed by redesigning processes around AI and measuring customer outcomes, not just internal speed. It highlights a growing distrust of AI in customer experience, with data misuse and blocked human access as key concerns, and calls for leadership accountability in proving customer value from AI investments.

• WRITER's 2026 survey (2,400 executives/employees) found individual AI users achieve ~5x productivity, yet only 29% of organizations see significant ROI.
• Qualtrics' 2026 research (20,000 consumers, 14 countries) shows AI-powered customer service fails at nearly 4x the rate of other AI applications.
• TELUS Digital/Ryan Strategic Advisory found only 32% of enterprises use AI-powered quality assurance and coaching tools.