Tradedoubler vs uppr

New blog post: La afiliación como clave del éxito de MediaMarkt en Black Friday

A new blog post has been added to the Tradedoubler blog feed, discussing the role of affiliate marketing in MediaMarkt's Black Friday success.

BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools

At PI LIVE Europe, the BuildLab competition brings together seven affiliate marketing companies to develop next-generation partnership tools that address time-consuming manual tasks, approval chasing, and data fragmentation in the affiliate channel. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network will build working prototypes in a single day, using AI tools, models, and MCP integrations. The winner will be announced at the AIP Summit on October 21. This initiative highlights the industry's focus on leveraging AI to streamline operations and enhance strategic work.

• PI LIVE is hosting BuildLab, a competition to create next-gen partnership tools.
• Seven companies participate: Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network.
• Each team builds a working prototype in one day using AI tools and MCP integrations.

Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery

The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.

• Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
• MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
• Inter mundial's affiliate programme generated more than 20,000 confirmed sales, 9% revenue growth, and a 9% increase in affiliate ROI.

Agentic Commerce: Preparing for AI Buyers

Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr, argues that increasing use of AI agents to search for and purchase products—so-called agentic commerce—is already reshaping the customer journey. In this guest commentary published on June 29, 2026 in HORIZONT, Schöne explains that marketing and e‑commerce teams must adapt their strategies, data practices and product information to be discoverable and actionable for autonomous agents. The piece frames the shift as a paradigm change that requires operational preparation across commerce, search visibility, and governance rather than incremental changes to existing marketing tactics.

• Article authored by Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr.
• Published on HORIZONT on 2026-06-29.
• Main claim: growing use of AI agents to search for products (agentic commerce) is fundamentally changing the customer journey.