Media Sales House · vs · Publisher & Medieninhaber
Telly vs Tubi
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
Telly · vs · TubiKostenlose Dual-Screen-Smart-TVs, die durch dauerhafte Werbung finanziert werden.
Tubi monetisiert werbefinanziertes Streaming durch skalierbare Video-Werbeplätze für globale Marken und Media-Einkäufer.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen Telly und Tubi?
Beim Vergleich von Telly und Tubi agieren beide Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Video Streaming Platform. Telly ist positioniert als Kostenlose Dual-Screen-Smart-TVs, die durch dauerhafte Werbung finanziert werden, während Tubi den Schwerpunkt auf Tubi monetisiert werbefinanziertes Streaming durch skalierbare Video-Werbeplätze für globale Marken und Media-Einkäufer legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu Telly und Tubi?
Bei der Evaluierung von Telly und Tubi prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Demand-Side Platform (DSP), In-App & Mobile Media und Video Streaming Platform. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: Telly vs Tubi
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
Telly
Letzte Aktivitäten
- ·AdExchangerCTV
Telly Makes Home Screen Ads Available Programmatically
Telly, the startup offering free smart TVs in exchange for data and ad exposure, has made its home screen ads available for programmatic buying. The ads, displayed on a secondary screen below the main TV screen, are delivered via Magnite's SpringServe ad server, with demand from The Trade Desk and Teads. Telly is working with the IAB Tech Lab to standardize home screen ad specs in the bidstream. The company leverages deep first-party data from customer questionnaires and ACR data for targeting. Telly also offers longer home screen ads, up to five minutes, via private marketplace deals, and cites a streaming client achieving five times more app opens with five-minute versus two-minute ads. While some buyers like PMG are enthusiastic, sustained investment remains uncertain.
- Telly has made its home screen ads available for programmatic buying.
- Telly uses Magnite's SpringServe ad server for ad delivery.
- The Trade Desk and Teads are among the demand sources for Telly's ad inventory.
- ·AdExchangerCommerce & Retail Media (D2C subscription strategy)
Tovala Bets on Subscriptions, Not Ads, for Growth
Tovala, a company founded in 2015 that combines a countertop oven with a weekly meal-kit subscription, is prioritizing subscriptions and rigorous incrementality testing over advertising as its primary revenue strategy. CMO Scott Braun, who joined the company one month prior to the article and previously led marketing at Drizly (acquired by Uber) and SimpliSafe, said Tovala has not pursued in‑device retail or brand advertising and is unlikely to monetize the oven itself through ads. The oven retails standalone for roughly $350 but is offered on Tovala’s site bundled with six weeks of meals over six months for $69. Tovala continuously runs incrementality studies across channels (branded search, podcasts) and is exploring limited brand integrations or subscription bundle partnerships (e.g., Instacart, Uber Eats) rather than turning its hardware into an ad surface.
- Tovala was founded in 2015 and combines a countertop oven appliance with a weekly meal-kit subscription.
- Scott Braun joined Tovala as chief marketing officer one month before publication; he previously led marketing at Drizly (acquired by Uber) and SimpliSafe.
- Tovala’s oven retails standalone for about $350 (Amazon listing) but is sold on Tovala’s site bundled with meal kits for $69 (with six weeks of meals over the first six months).
Tubi
Letzte Aktivitäten
- ·Cord Cutters NewsContent Distribution
MLW Wrestling Comes to Tubi in New Free Streaming Deal
Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.
- MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
- New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
- Tubi has approximately 110 million monthly active users.
- ·Cord Cutters NewsMarketing
Tubi Launches Emotional Marketing Campaign with Movie Recommendation Hotline
Tubi, Fox Corporation's free ad-supported streaming service, launched its largest-ever global brand campaign, 'Find Any Feeling For Free,' on September 10, 2026. The campaign connects viewers' emotions with movie and show recommendations, featuring nine 15-second commercials created with agency Mischief @ No Fixed Address. In the US, Tubi introduced TubiFone, a hotline (1-833-605-TUBI) where callers receive personalized suggestions based on their mood. This launch coincides with Tubi announcing over 110 million monthly active users, a 14% year-over-year increase, across markets including the US, Canada, Mexico, Latin America, UK, and Australia. CMO Nicole Parlapiano emphasized that content choices are often driven by emotional needs, and the campaign taps into that. The initiative aims to strengthen Tubi's brand as a destination for free, emotionally resonant content.
- Tubi launched its largest-ever global campaign 'Find Any Feeling For Free' on September 10, 2026.
- The campaign includes nine 15-second commercials created with Mischief @ No Fixed Address.
- A TubiFone hotline (1-833-605-TUBI) in the US offers interactive movie recommendations based on mood.
- ·Cord Cutters NewsVideo Streaming Platform
Tubi Launches Permanent Horror Hub
Tubi announced the launch of the Terror on Tubi Hub, a permanent hub for horror content across its platform. Tubi says users stream over 53 million hours of horror each month and the service offers more than 13,000 hours of horror programming. The hub will centralize existing horror titles and add new Tubi Original feature films (including Buzzkill and R.L. Stine’s: Pumpkinhead 2) plus creator-led series. Terror on Tubi will be available on web, mobile and connected devices and will roll out in Canada, the U.K., Australia, and Latin America with region-tailored content.
- Tubi launched the Terror on Tubi Hub as a permanent destination for horror content.
- Tubi reports users stream over 53 million hours of horror per month on the platform.
- Tubi has more than 13,000 hours of horror content available.
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von Telly und Tubi im Markt-Ökosystem.