Telly

Telly operates a subsidised hardware-plus-media model. It places proprietary smart TVs into households at zero upfront consumer cost, then monetises the resulting audience attention through direct and programmatic advertising sold against a persistent second screen and connected TV inventory. Consumer engagement with streaming, widgets and gaming increases device usage and ad exposure, which in turn supports advertiser demand and funds further hardware distribution.

Telly, Inc. is a consumer connected TV company that distributes dual-screen smart televisions to households at no upfront cost. Its core product combines a primary 55-inch 4K display with a secondary smart screen that remains available for widgets, information and advertising, creating a persistent in-home ad surface alongside standard streaming and entertainment use cases. The platform also includes built-in features such as casual gaming, video calling and other smart TV functions intended to increase engagement and time spent on the device.

The company makes money primarily by selling advertising inventory shown on the secondary screen and through connected TV placements, including programmatic demand integrations. Its paying customers are brands, media agencies and programmatic buyers, while household consumers are the end users of the free hardware. The model therefore combines consumer hardware distribution, media inventory monetisation and audience data signals derived from viewing behaviour to support ad targeting and measurement.