Publisher & Medieninhaber · vs · AdTech Vendor
Kabel Eins vs onescreen
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
Kabel Eins · vs · onescreenGerman free-to-air entertainment brand with advertising-funded TV and Joyn streaming.
onescreen bietet eine innovative Self-Service-Plattform für die automatisierte und transparente Buchung von Connected-TV-Werbung.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen Kabel Eins und onescreen?
Beim Vergleich von Kabel Eins und onescreen agieren beide Plattformen im Bereich Connected TV (CTV) & OTT. Kabel Eins ist positioniert als German free-to-air entertainment brand with advertising-funded TV and Joyn streaming, während onescreen den Schwerpunkt auf onescreen bietet eine innovative Self-Service-Plattform für die automatisierte und transparente Buchung von Connected-TV-Werbung legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu Kabel Eins und onescreen?
Bei der Evaluierung von Kabel Eins und onescreen prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Connected TV (CTV) & OTT. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: Kabel Eins vs onescreen
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
Kabel Eins
Letzte Aktivitäten
- ·DWDLTV Ratings
BTN Anniversary Special Performs Well in Target Audience
RTLzwei's soap 'Berlin - Tag & Nacht' celebrated its 15th anniversary with a special and a double episode in primetime. The first part achieved a 5.1% market share among viewers aged 14-49, above the soap's average of around 3%. However, total audience numbers remained low at 240,000 and 210,000 respectively. The anniversary documentary also performed well in the target audience with a 5.4% share. Additionally, Nitro's Europa League coverage and Kabel Eins' 'Rosins Restaurants' posted strong ratings in the target demographic.
- The 'BTN' anniversary special achieved a 5.1% market share in the 14-49 target group with 120,000 viewers.
- The second part of the double episode reached 4.4% market share in the target group.
- The anniversary documentary reached a 5.4% market share in the target group.
- ·DWDLTV Ratings
Sat.1's New NCIS Evening Trails Kabel Eins in Young Demos
German broadcaster Sat.1 launched its new Tuesday evening block built around three NCIS series at 20:15. The original 'Navy CIS' drew 990,000 total viewers but only 170,000 in the 14-49 advertising-relevant demographic, equal to a 5.2% market share. 'Navy CIS: Origins' followed with 810,000 viewers and 4.0% in that target group. Later, 'Navy CIS: Sydney' remained above 500,000 viewers but posted weak young-audience shares. Kabel Eins outperformed Sat.1 among 14-49 viewers, helped by the film 'Real Steel' with a 6.8% share, and reached 5.8% daily market share, ranking fourth ahead of Sat.1, Vox (both 5.5%) and ProSieben (5.3%). RTLzwei managed only 3.3%. All data comes from AGF Videoforschung.
- Sat.1's new NCIS Tuesday block opened with 'Navy CIS', reaching 990,000 total viewers.
- Only 170,000 viewers aged 14-49 watched 'Navy CIS', a 5.2% market share.
- 'Navy CIS: Origins' drew 810,000 viewers and a 4.0% market share among 14-49.
- ·DWDLTV (linear)
Strong Return for Henssler; Reimanns Set Ratings Record
In late August 2026, German linear television saw dynamic rating shifts across consecutive Sundays. On August 23, Vox’s 'Grill den Henssler' returned strong with 1.21 million overall viewers and a double-digit 10.3% market share among 14-49-year-olds, maintaining a steady 10.4% on August 30. Kabel Eins’ 'Willkommen bei den Reimanns' achieved successive milestones, rising from a then-record 6.9% demographic share on August 23 to a new record-breaking 9.2% the following week. Public broadcaster ARD dominated overall viewership both weeks with 'Tatort,' drawing 4.47 million viewers (20.8% share) on August 23 and surging to 5.58 million (25.9% share) on August 30. Additionally, on August 30, Sat.1’s 'Der Nachname' achieved a strong 9.0% demo share, outperforming feature films on ProSieben (5.6%) and RTL (6.3%).
- ARD's 'Tatort' led overall ratings on both Sundays, growing from 4.47 million viewers (20.8% share) on August 23 to 5.58 million (25.9% share) on August 30.
- Kabel Eins' 'Willkommen bei den Reimanns' broke records in consecutive weeks, rising from a 6.9% market share (14-49) to a new peak of 9.2%.
- Vox's 'Grill den Henssler' maintained high demographic appeal, securing 10.3% on August 23 and 10.4% on August 30 among 14-49-year-olds.
onescreen
Letzte Aktivitäten
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von Kabel Eins und onescreen im Markt-Ökosystem.