Jellyfish vs Jung von Matt

Jellyfish Appoints Seun Odeneye as EMEA Chief Media Officer

Jellyfish, a global digital marketing business and part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. Odeneye, who brings over 20 years of experience in media, technology, and investment, will lead Jellyfish's paid and earned media practice across EMEA. His mandate includes accelerating the agency's 'agentic media' agenda and integrating AI-native capabilities across media, strategy, and investment analytics. Odeneye joins from IPG Mediabrands, where he served as Managing Director, Investment, and previously led a 350+ person division at KINESSO UK&I. The appointment follows Stephanie Parry's recent appointment as Managing Director, UK & Ireland, strengthening Jellyfish's leadership team as it aims to build EMEA's first truly agentic media practice.

• Jellyfish appointed Seun Odeneye as Chief Media Officer EMEA.
• Odeneye has over 20 years of experience in media, technology, and investment.
• He previously served as Managing Director, Investment at IPG Mediabrands.

Jellyfish & HOKA Turn New York Running into a Citywide Competition

Throughout September, HOKA is taking over the streets with the 'Run Your City' challenge hosted on the running app Strava. Developed and led by Jellyfish across both creative and media planning, this month-long activation makes local runners part of the creative with borough results appearing across Digital Out-of-Home and social.

Jellyfish's Richard West: A Year of AI in Design

Richard West, vice president of creative at Jellyfish and a returning juror on The Drum Awards Festival design jury, reflects on how a year of AI in design has shifted the industry. He says AI has made speed and cost efficiency baseline expectations, raising the floor for competent content. As a result, West argues the primary differentiator is human-led craft — design fundamentals, taste, strategic insight and brand consistency across touchpoints. Jellyfish’s 350-strong global creative team uses AI-driven tools for faster ideation and execution, but West emphasizes the enduring value of creative judgment, typography, colour theory and design thinking in producing memorable work.

• Richard West is vice president of creative at Jellyfish and a returning juror on The Drum Awards Festival Design jury.
• Jellyfish has a 350-strong global creative team that uses AI-driven tools to explore concepts and execute ideas faster.
• West previously judged at The Drum Awards Festival in 2025 and returned as a juror a year later.

Jung von Matt Wins HVV Account, Launches Civil Courage Campaign

The Hamburger Verkehrsverbund (HVV) has appointed Jung von Matt as one of its new creative agency partners following a competitive pitch. The incumbent agency, KNSK, which had held the account for four years, declined to participate in the pitch. To celebrate the partnership's start, Jung von Matt developed a special campaign timed to the national 'Day of Civil Courage' on September 19. The campaign features a 'red line' visual element aimed at promoting respect and courtesy among passengers. This appointment reflects HVV's broader strategy to refresh its creative partnerships and engage the public in meaningful dialogue about public transport etiquette.

• HVV appointed Jung von Matt as a new creative agency partner after a pitch.
• Incumbent agency KNSK did not participate in the recent pitch.
• The campaign is timed to the national 'Day of Civil Courage' on September 19.

Leibniz Drops Jung von Matt, Works Without Lead Agency

German biscuit manufacturer Bahlsen is launching a new brand campaign for its Leibniz brand, notably without the involvement of its former global creative lead agency, Jung von Matt/Spree. The agency had won the account for Leibniz and Pick Up! about five years ago after a multi-stage pitching process. The new campaign marks a return to TV advertising for Leibniz, which had been absent from TV spots for over a year. Bahlsen has decided to proceed without a lead agency for this campaign, instead working with other partners. This move signals a shift in Bahlsen's agency strategy, potentially reflecting broader trends in brand-agency relationships.

• Leibniz is launching a new brand campaign without a lead agency.
• Jung von Matt/Spree did not participate in the new campaign.
• Leibniz had been absent from TV advertising for over a year.

s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints

German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.

• s.Oliver launched a new brand campaign with Heidi Klum titled 'Casual since forever'.
• The campaign combines digital channels with physical touchpoints like (D)OOH and print.
• Campaign runs from September 10 to October 31, 2026, targeting women aged 25-45.