Integral Ad Science vs Peer39

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

IAS Releases 21st Media Quality Report

Integral Ad Science (IAS) published the 21st edition of its Media Quality Report (MQR), analyzing over 300 billion daily digital interactions to provide open-internet benchmarks and channel-specific insights. Key findings: video viewability (79.7%) outperforms display (67.9%) by 11.8 percentage points; attention-focused video campaigns show large lifts in attention scores, lower cost-per-click, and strong household-level sales impact; mobile web display accounts for a large share of impressions but concentrates media waste and Made-for-Advertising (MFA) impressions; and green-certified campaigns (measured with IAS and Good-Loop) correlate with higher quality impression rates. The report underscores the need for proactive, AI-driven optimization to reduce synthetic/AI-generated noise and transform media quality into measurable performance gains.

• Integral Ad Science (IAS) released the 21st Edition of its Media Quality Report (MQR).
• The MQR analyzes over 300 billion daily digital interactions to produce open-internet benchmarks and channel-specific insights.
• Global video viewability reached 79.7%, outperforming display viewability (67.9%) by 11.8 percentage points.

Integral Ad Science Names Lidiane Jones CEO

Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer effective immediately, succeeding Lisa Utzschneider. Utzschneider, who led IAS for more than seven years, will remain with the company as Special Advisor to the Board through the end of 2026 and will also act as Special Advisor to private equity firm Novacap and its portfolio companies. The board-led succession process included Novacap and Utzschneider. Jones brings over 20 years of product and technology leadership, having most recently been CEO of Bumble and previously leading Slack after its acquisition by Salesforce; she also held senior roles at Sonos and Microsoft. IAS frames the move as part of its long-term strategy to advance its media-quality offerings and respond to rising demand for AI-driven data and real-time analytics in digital advertising.

• Integral Ad Science (IAS) appointed Lidiane Jones as Chief Executive Officer effective immediately.
• Lisa Utzschneider will remain with IAS as Special Advisor to the Board through the end of 2026 and will also serve as Special Advisor to Novacap and its portfolio companies.
• The CEO succession was prepared through a multi-stage selection process involving the board, Novacap, and Lisa Utzschneider.

Show-Level Performance Optimization Arrives for CTV

Ad tech vendors are using publisher-provided, anonymized content IDs to deliver show-level reporting and live optimization for Connected TV (CTV) buys. Peer39 maps unique content IDs to specific streaming programs and creates an impression-tracking equivalent that can be passed through SSP bid requests into buy-side systems. InterMedia Advertising tested an integration of Peer39 with Pontiac Intelligence’s DSP and achieved show-level reporting for 94% of impressions on a recent Laundry Sauce CTV campaign. Pontiac fed per-show CPA signals back into the live campaign, improving add-to-cart conversions by 64% and producing a 2.5x higher page-view-to-add-to-cart conversion rate for optimized impressions. The approach is privacy-preserving (IDs are anonymized and content-tied), available as a beta to testers, and other programmatic vendors (Viant, IRIS.tv, Beeswax) are reportedly adopting similar frameworks.

• InterMedia Advertising tested a Peer39 + Pontiac Intelligence integration for CTV buying.
• The integration provided show-level reporting for 94% of impressions on InterMedia’s Laundry Sauce campaign.
• Pontiac Intelligence used show-level CPA signals to optimize a live campaign, increasing add-to-cart conversions by 64% and yielding a 2.5x higher page-view-to-add-to-cart conversion rate for optimized impressions.