impact.com vs uppr

Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future

The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.

• Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
• The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
• The discussion aims to map out the future of the affiliate and performance industry.

impact.com Powers Minecraft’s First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology

impact.com announces a new press release covering Minecraft's first-ever affiliate program and the unveiling of next-generation AI partnership technology.

impact.com Powers Minecraft Affiliate Program, Unveils AI Partnership Tech

impact.com reported Q2 progress including Minecraft selecting its platform to power Minecraft’s first-ever affiliate program, the unveiling of next-generation AI-powered partnership technology at its iPX event, and continued customer growth. The company added over 700 customers in the quarter, growing its base to more than 6,500 brands. New platform capabilities announced include AI-powered partnership assistance and autonomous agents, a public Model Context Protocol (MCP) connector, creator storefronts, improved creator discovery and faster payouts. impact.com also published benchmark research ahead of Amazon Prime Day and highlighted its industry recognitions and podcast audience growth.

• Minecraft selected impact.com to power its first-ever affiliate program.
• impact.com added more than 700 new customers in Q2, bringing its global customer community to more than 6,500 brands.
• At its iPX event, impact.com unveiled AI-powered partnership assistance and autonomous agents, a Model Context Protocol (MCP) connector, creator storefronts, social amplification features, and faster creator payouts.

Agentic Commerce: Preparing for AI Buyers

Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr, argues that increasing use of AI agents to search for and purchase products—so-called agentic commerce—is already reshaping the customer journey. In this guest commentary published on June 29, 2026 in HORIZONT, Schöne explains that marketing and e‑commerce teams must adapt their strategies, data practices and product information to be discoverable and actionable for autonomous agents. The piece frames the shift as a paradigm change that requires operational preparation across commerce, search visibility, and governance rather than incremental changes to existing marketing tactics.

• Article authored by Marcel Schöne, founder and Managing Director of the performance-partnership agency Uppr.
• Published on HORIZONT on 2026-06-29.
• Main claim: growing use of AI agents to search for products (agentic commerce) is fundamentally changing the customer journey.