AppsFlyer vs Ogury

Introducing AEO Attribution & ChatGPT Ads: Measure Every Customer AI Is Sending You

AppsFlyer announces new AEO Attribution and ChatGPT Ads integration, enabling measurement of AI-driven customer acquisition.

AppsFlyer Adds AI Referral and ChatGPT Ads Attribution

AppsFlyer, a mobile measurement platform, has expanded its attribution capabilities to cover AI-driven discovery. The company now supports attribution for organic referrals from major AI answer engines, including ChatGPT, Claude, Perplexity, and Gemini, through its Answer Engine Optimization (AEO) feature. This extension builds on its existing search attribution, covering eight AI engines and 13 traditional search engines. Additionally, AppsFlyer has introduced a new integration for ChatGPT Ads, attributing campaigns via OpenAI's Conversions API across web and mobile app conversions. The server-side integration provides independent and deduplicated campaign performance insights, requiring no engineering effort from advertisers. These expanded organic attribution features are included in existing packages without extra fees or conversion limits. AppsFlyer's reporting now separates SEO and AEO performance, allowing platforms like ChatGPT to display paid and organic traffic separately.

• AppsFlyer added ChatGPT Ads attribution through OpenAI's Conversions API.
• The integration covers both web and mobile app conversions.
• Organic AEO attribution is included in existing AppsFlyer packages without additional fees or conversion limits.

Apple iPhone Duo Foldable Raises Mobile Gaming Design Questions

Apple's iPhone Duo, its first foldable smartphone priced at £1,999, has prompted industry executives to speculate on its impact on mobile gaming. The larger display and new aspect ratio present both opportunities and challenges for developers, who must adapt their games to a squarer unfolded screen. Some see a potential new category of handheld gaming devices, while others question its mass-market appeal. The device's premium price point and the ongoing need for battery-conscious, adaptable design were also highlighted. The industry will closely watch how developers respond to this new form factor and whether it creates a distinct gaming experience.

• Apple unveiled its first foldable iPhone, the Duo, priced at £1,999.
• The iPhone Duo features a large unfolded display with a squarer aspect ratio than the typical 16:9 format.
• Apple's Game Porting Toolkit 4, released in June 2026, provides new support for developers.

Viamedia Hires Drew Childers to Head CPG & Retail Media

Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.

• Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
• Childers brings more than 15 years of CPG and advertising technology experience.
• He previously spent nearly nine years leading the CPG vertical at Ogury.

Ogury Names Nadav Perry as Chief Revenue Officer, Americas

The press page includes a new announcement dated August 25, 2026: Ogury has named Nadav Perry as Chief Revenue Officer, Americas.

Ogury Names Nadav Perry as Chief Revenue Officer, Americas

Ogury has appointed Nadav Perry as Chief Revenue Officer for the Americas region.