AKQA vs mediasense

AKQA Creates Google Pixel Garden Theory Campaign with Musiala

Google has launched a new social-first campaign titled 'Garden Theory' for its Pixel 11 Pro smartphone, featuring Bayern Munich's Jamal Musiala. The campaign was created by digital agency group AKQA and showcases the phone's AI assistant Gemini and the 'HiLight' LED feature, which alerts users to important calls. The conceptual theme suggests that, like a garden, the phone provides a serene environment allowing users to focus amid digital noise. The campaign will run on Instagram, TikTok, YouTube, and other digital platforms like Highsnobiety. It was produced by the production company Zero, directed by Rogelio González, with set design by Nina Oswald and floral artist Valentina Teinitzer De Pasquale. The campaign highlights how the Pixel 11 Pro helps users concentrate on what matters, aligning with Google's messaging that the device is designed to help users stay present.

• Google launched a product campaign for the Pixel 11 Pro called 'Garden Theory'.
• The campaign features footballer Jamal Musiala from FC Bayern Munich.
• The campaign was created by AKQA, a digital agency group.

HubSpot gives high performers the edge in new global campaign with AKQA

AKQA has launched a new global campaign with HubSpot, titled 'HubSpot gives high performers the edge', marking a new client partnership and campaign launch.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.

ISBA and mediasense report establishes first capability baseline for UK digital retail media networks

New research assesses campaign, reporting and measurement capabilities across five leading UK retail media networks.

Mediasense's Jack Shearring: Governance Beats Gadgets in Marketing

Jack Shearring, vice president of strategy at Mediasense and Drum Awards Festival juror, emphasizes that governance, not technology, is the key to successful marketing transformation. He argues that many organizations have sophisticated tech but unclear data ownership and fragmented agency relationships. For 2026, he would invest in measurement infrastructure over flashy tools, noting that better inputs matter more than better tools in a world of platform automation. He advocates for managing brand and performance as complementary, and for a shift toward probabilistic, modelled, and judgement-driven measurement. Leadership, he says, will favor those who ask good questions and create clarity, not necessarily those with the most knowledge.

• Jack Shearring is vice president of strategy at Mediasense.
• Shearring is a juror at the 2026 Drum Awards Festival.
• He advocates investing in measurement infrastructure for 2026.

Mediasense, Consultancies Brace for Busy Second Half

Digiday's Media Buying Briefing reports that consultancies that run agency review processes are preparing for increased activity in the second half of 2026 after a wave of account moves in H1. The article names consultancies — including Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity — as firms often hired to orchestrate prolonged media and creative partner reviews. It also notes that large advertiser activity (with Coca-Cola mentioned as potentially in play) could drive more review work. The briefing is part of Digiday+’s weekly Media Buying Briefing for industry subscribers and highlights the importance for agencies of knowing the main consultancy players if they want to be considered for pitches.

• Digiday published the Media Buying Briefing on 2026-07-13.
• Companies named as consultancies in the article: Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity.
• The article says the media industry saw a large number of accounts change hands in the first half of 2026 and expects an active second half, with Coca-Cola mentioned as 'in play'.