Airtable vs Figma

Bending Spoons Completes Airtable Acquisition

Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.

• Bending Spoons completed the acquisition of Airtable.
• Airtable is used by more than 500,000 organizations.
• The deal is all-cash.

Figma launches data residency in Japan

Figma strengthens data protection and security for enterprise customers with local data hosting.

Listrak Launches Studio to Turn Figma Designs into Emails

Listrak, a cross-channel personalization platform, has launched Listrak Studio, a new plugin for Figma that converts designs into ready-to-send emails within minutes. The tool eliminates the manual rebuild process between design and deployment by saving the emails directly into Listrak accounts, where they can be attached to campaigns. It features automatic content, image syncs, and design recommendations based on Listrak's email expertise, flagging issues like Gmail and iOS clipping before sending. This helps retailers accelerate their campaign launch times and reduce email build time by potentially over 250 hours per year.

• Listrak launched Listrak Studio, a plugin for Figma that converts designs into ready-to-send emails.
• The plugin eliminates manual rebuilding and the need for developers to translate designs into HTML.
• Emails are directly saved into Listrak accounts and can be attached to campaigns.

AI Needs Brand Context to Deliver Marketing Results

This article discusses how AI in marketing needs to be trained with brand-specific context, including past performance and strategy, to be effective. Sandeep Menon, CEO of Auxia, argues that AI tools must understand the unique approach of each company and the knowledge held by individual team members. Auxia offers an end-to-end agentic marketing platform with two products: Auxia Decisioning, which builds customer profiles for ad targeting, and Auxia Agent Studio, which uses AI agents for campaign optimization. The platform integrates with external tools like Figma and Salesforce, and is trained on a client's own data, ensuring data privacy. Menon sees AI adoption as an organizational change, not just a technology implementation, comparing it to the industrial revolution. He stresses that marketers need to restructure teams so humans focus on strategy and machines handle repetitive tasks.

• Auxia is a marketing orchestration platform that provides context and intelligence for AI.
• Auxia has two products: Auxia Decisioning and Auxia Agent Studio.
• Auxia Agent Studio was launched in August.