AdTech Vendor · vs · AdTech Vendor
Tobii vs Xperi
Structured technology and market comparison · 2026
Direct Feature Comparison
Tobii · vs · XperiEye-tracking software and licensing for automotive, XR and research markets.
Media technology company spanning TV platforms, advertising, audio and radio licensing.
Comparison Analysis
What is the main difference between Tobii and Xperi?
When comparing Tobii and Xperi, both platforms operate within the AdTech Vendor ecosystem. Tobii is positioned as Eye-tracking software and licensing for automotive, XR and research markets, whereas Xperi focuses on Media technology company spanning TV platforms, advertising, audio and radio licensing. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Tobii and Xperi?
When evaluating Tobii and Xperi, enterprise buyers also consider other platforms in AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Tobii vs Xperi
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Tobii
Recent Signals
- ·Tobii
Global leader in eye tracking for over 20 years
Tobii's blog page has been completely redesigned from a blog listing to a corporate landing page highlighting webcam eye tracking, customer stories, AI integration, and key metrics.
- ·Tobii
New number of votes in Tobii
New number of votes in Tobii
Xperi
Recent Signals
- ·Xperi
Element Brings New Smart TVs Powered by TiVo to Major U.S. Retailers
Xperi's TiVo OS expands retail presence with Element smart TVs, and TiVo introduces Agent TiVo, a new conversational AI experience for entertainment discovery.
- ·Xperi
TiVo Introduces Agent TiVo, a New Conversational AI Experience for Entertainment Discovery
Xperi's TiVo brand announced Agent TiVo, a new conversational AI experience for entertainment discovery, along with other major platform enhancements at IFA 2026 and new partnerships such as BYD Auto adopting DTS AutoStage as exclusive in-car media platform.
- ·Cord Cutters NewsTV & Video
TiVo Ends Free SkipMode, Tests Paid Auto Commercial Skip
TiVo has announced it will discontinue its free SkipMode feature, which allows users to skip commercials with a single button press or automatically on supported devices, starting November 2, 2026. The company is testing a new paid add-on called Premium Auto Commercial Skip, offering a 30-day free trial before requiring an additional monthly fee. While manual skipping via 30-second jump or fast-forward remains available, the automatic convenience will become a premium feature. This shift reflects parent company Xperi's strategic move away from DVR hardware toward smart-TV OS and advertising technology. Existing recordings with SkipMode markers will continue to work until the change, and TiVo plans to release further details on pricing and support before the cutoff.
- TiVo is discontinuing its free SkipMode feature starting November 2, 2026.
- A new paid service called Premium Auto Commercial Skip will be tested with a 30-day free trial.
- Manual skipping via 30-second jump or fast-forward remains available without charge.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Tobii and Xperi share across the market ecosystem.