Tatari vs Vibe

CIPA Private Right of Action Kept, Shifting Privacy to Research

California's legislature passed a compromise version of SB-690, maintaining most of the private right of action provisions of the California Invasion of Privacy Act (CIPA). This means that juries, rather than regulators, will set privacy standards in the state, as individuals can sue companies for online tracking practices. With over 4,000 CIPA lawsuits filed, mostly against legitimate businesses, the shift emphasizes the need for companies to align data practices with consumer (and juror) expectations. The author argues that privacy compliance should now be research-driven, focusing on customer attitudes, rather than purely legal compliance. This could lead to a competitive advantage for customer-centric businesses over Big Tech, which may face greater legal exposure.

• California passed a compromise version of SB-690, preserving most of the private right of action under CIPA.
• More than 4,000 CIPA lawsuits have been filed, mostly against legitimate businesses.
• A jury verdict against Meta involved data collection from the Flo menstrual tracking app.

CTV Show-Level Data Glut Fails to Deliver Optimization Control

While CTV buyers increasingly demand show-level transparency, a new IAB report shows 43% lack confidence in inventory. Despite progress in show-level reporting, true program-level optimization remains elusive. Publishers and exchanges offer data, but limitations persist: incomplete bidstream signals, "unknown" titles, and lack of scaled optimization solutions. Privacy laws like VPPA, combined with household-level data, complicate sharing. Linear TV offers program-level control by design, while CTV faces a gap between reporting and active optimization. Buyers can receive post-campaign reports but can't programmatically target individual shows at scale, except via programmatic guaranteed deals. The industry is working toward compliant, scaled optimization, but meaningful progress is still needed.

• 43% of CTV buyers have little or no confidence in the inventory they buy (IAB).
• Major exchanges do not offer scaled show-level optimization as a standard product.
• One top-five streamer's SSP integration prevents pulling show-level reporting.

Entries Open for ADWEEK Tech Challengers 2027

ADWEEK has opened entries for its new 'Tech Challengers to Watch' awards for 2027, a program that will replace the ADWEEK Tech Stack Awards. The award seeks rising technology companies serving marketing and advertising that can demonstrate innovative solutions, client impact, and growth. Areas encouraged to apply include AI, commerce/retail media, B2B marketing, social media/creators, creative tech, performance marketing, data & analytics, measurement, and CRM/email marketing. Early-bird entry costs $175 until Sept. 18, 2026; standard entries are $275 until Oct. 23, 2026. The final submission deadline is Friday, Oct. 23, 2026; winners will be published on ADWEEK.com in January. Questions are directed to the provided Adweek contact email.

• ADWEEK opened entries for the 'Tech Challengers to Watch' awards for 2027.
• The new award will replace the ADWEEK Tech Stack Awards in 2027.
• Areas encouraged to apply include AI, Commerce/Retail Media, B2B Marketing, Social Media/Creators, Creative Tech, Performance Marketing, Data & Analytics, Measurement, and CRM & Email Marketing.

How Enterprise Brands Use CTV for Account-Based Marketing

Enterprise brands are using CTV to reach named accounts and buying committees. Here's how targeting, measurement, and CRM attribution actually works on Vibe.

Fairing on Vibe: post-purchase answers become CTV conversions

Connect Fairing to Vibe so your streaming TV channels appear in your post-purchase survey, and the customers who credit TV come back as conversions.

Design in Canva, run on TV

Vibe is now the first CTV destination in Canva's publish menu. Design a video ad in Canva and publish it straight to your Vibe creative library.