Swisscom vs TELUS

Mona and Mateo Launch Swisscom Youth Discount Campaign

Swiss creative agency Mona and Mateo has developed the launch campaign for Swisscom's new youth discount 'Young Benefit'. The campaign is running across Switzerland on OOH, DOOH, cinema, online, and social media. The central design element is a split-screen visual that plays with the contrast between half price and full network coverage. The split-screen mechanic is adapted per channel; in cinema, the split screen is played acoustically and visually across the two halves of the auditorium, while in the audio spot, voices are distributed across left and right audio channels. The campaign aims to communicate the offer in a way that resonates with young people, who may have smaller budgets but high expectations.

• Mona and Mateo created the launch campaign for Swisscom's 'Young Benefit' youth discount.
• The campaign runs on OOH, DOOH, cinema, online, and social media in Switzerland.
• The central design element is a split-screen motif.

Bühler & Bühler Celebrates Award-Winning Dialogue Marketing Success

In an interview with persoenlich.com, Raphael and Doris Bühler, founders of the Swiss dialogue marketing agency Bühler & Bühler, discuss their outstanding performance at the 2026 SDV Awards. The agency won 14 of the 61 prizes, including two gold awards, making it the top agency in the competition. They attribute this success to over 13 years of specialization in dialogue marketing, combining creativity, data expertise, and behavioral nudging. Their client portfolio includes Swisscom, CSS, Viseca, Coop, and UBS, with whom they execute campaigns such as Swisscom's 'Das Netz der Schweiz' featuring 15 customer journeys and over two million dialogues. The interview highlights their strategic and creative approach, as well as the importance of direct, personalized communication in building customer relationships.

• Bühler & Bühler won 14 of 61 prizes at the 2026 SDV Awards.
• The agency received two gold awards, including one for Swisscom's 'Das Netz der Schweiz' campaign.
• Bühler & Bühler has specialized in dialogue marketing for over 13 years.

Bühler & Bühler Wins Big at SDV Awards 2026

The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.

• The Swiss Dialogmarketing Association (SDV) awarded 61 trophies, including six gold, 18 silver, and 20 bronze awards, during the SDV Award 2026 ceremony.
• Zurich agency Bühler & Bühler won 14 awards, including two of the three prestigious industry prizes.
• Bühler & Bühler won for Swisscom's 'Das Netz der Schweiz' campaign and their own self-promotion 'Bühler & Essenz'.

Victor Dodig Begins Tenure as President and CEO of TELUS

Victor Dodig begins his tenure as President and Chief Executive Officer of TELUS Corporation