Schlütersche Mediengruppe vs Thryv

Crossvertise Launches Self-Service Addressable TV Planner

Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.

• Crossvertise launches a new self-service Addressable TV planner for SMEs.
• The planner allows campaign planning from €5,000 budget.
• The tool uses the SwitchIn XXL banner format based on HbbTV.

8-K Financial Filing Analysis for Thryv (2026-09-14)

On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

• Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
• Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
• The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.

Thryv Joins 2026 Top 100 Most Loved Workplaces

Thryv Holdings, Inc., an AI-enabled small business marketing platform provider, was named to the Best Practice Institute’s 2026 Top 100 Global Most Loved Workplaces list. This is Thryv’s third consecutive year on the list; the company rose from #66 in 2025 to #53 in 2026. The ranking is based on BPI’s Love of Workplace Index®, which draws data from more than two million employees worldwide and evaluates employee sentiment across factors such as career advancement, values alignment, respect, collaboration, diversity and leadership. Thryv leadership highlighted the company’s remote-first culture and international teams across the U.S., Australia, Canada, the Dominican Republic and New Zealand. The article was published July 15, 2026.

• Thryv Holdings, Inc. earned a spot on the 2026 Top 100 Global Most Loved Workplaces list from the Best Practice Institute.
• This is Thryv’s third consecutive year on the Best Practice Institute list.
• Thryv improved its ranking from #66 in 2025 to #53 in 2026.

AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

Thryv announces new research on AI adoption among small businesses, highlighting the need for training.