AdTech Vendor · vs · AdTech Vendor

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Refine vs Refinery89

Structured technology and market comparison · 2026

Direct Feature Comparison

Refine · vs · Refinery89
Primary Market / Role
RefineAdTech Vendor
Refinery89AdTech Vendor
Platform Focus
Refine

Italian data-driven performance marketing and audience activation company.

Refinery89

Publisher monetisation platform for web and app inventory.

Company Size
Refine10–49 employees
Refinery8950–200 employees
Headquarters
RefineIT
Refinery89NL
Year Founded
Refine2016
Refinery892018

Analyze all overlapping signals and tech stacks for Refine and Refinery89

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Comparison Analysis

What is the main difference between Refine and Refinery89?

When comparing Refine and Refinery89, both platforms operate within the Display, Web & Mobile, Programmatic Media Buying, and Display Ads & Banner ecosystem. Refine is positioned as Italian data-driven performance marketing and audience activation company, whereas Refinery89 focuses on Publisher monetisation platform for web and app inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Refine and Refinery89?

When evaluating Refine and Refinery89, enterprise buyers also consider other platforms in Display, Web & Mobile, Programmatic Media Buying, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Refine vs Refinery89

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Refine

Recent Signals

No recent market signals documented for Refine in the current tracking window.

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Refinery89

Recent Signals

  • ·Refinery89

    Refinery89 Collaborates with Brand Metrics to Power Brand Growth Through Brandformance

    Refinery89 announces a new partnership with Brand Metrics, focusing on brand growth through 'Brandformance'.

  • ·Refinery89

    Refinery89 Collaborates with Brand Metrics to Power Brand Growth Through Brandformance

    New blog post announced: Refinery89 Collaborates with Brand Metrics to Power Brand Growth Through Brandformance, published 14/09/2026.

  • ·AdzineMeasurement

    Refinery89 Integrates Brand Metrics Measurement

    Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.

    • Refinery89 integrated Brand Metrics' brand lift measurement technology.
    • The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
    • The partnership is active in Europe and Latin America.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Refine and Refinery89 share across the market ecosystem.