PubMatic vs Pubstack

2026 AdExchanger Awards Gala Honors Industry Best

The 2026 AdExchanger Awards Gala, held in New York City, celebrated excellence in advertising and ad tech, honoring organizations, technologies, and leaders across programmatic media, commerce media, CTV, identity, measurement, AI, and ad tech. Winners included People Inc., PubMatic, DoorDash, Magnite, and Index Exchange. The event took place in conjunction with Programmatic I/O New York and featured a live audience vote for the 'People's Programmatic Pick,' won by Mike Richter of Unplugged Collective. The gala recognized breakthrough technologies, data-driven campaigns, and visionary leadership, setting a standard for performance and innovation in the industry.

• The 2026 AdExchanger Awards Gala was held on September 29, 2026, in New York City.
• Winners included People Inc., PubMatic, DoorDash, Magnite, and Index Exchange.
• Mike Richter of Unplugged Collective won the People's Programmatic Pick award.

The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury Campaign

Press Release, September 30, 2026: The Media Shop and PubMatic launch Southeast Asia's first agentic luxury campaign.

PubMatic CEO Rajeev Goel on Agentic Buying and Cutting Complexity

In an interview with ExchangeWire, PubMatic CEO Rajeev Goel discussed the company's evolution from an SSP to a broader platform, focusing on reducing ad tech complexity and empowering publishers and advertisers through agentic buying. Goel highlighted three pillars: Activate, for direct buyer-SSP transactions; Agentic OS, a suite of 20+ AI agents; and Decision Fabric, which allows agencies and DSPs to run algorithms within PubMatic's infrastructure. He emphasized that AI agents will surpass human traders in accuracy, with governance and reasoning mechanisms for oversight. Goel predicts that agent-to-agent buying will shift power to publishers and advertisers, the 'principals', rather than technology platforms. The company reported 4,000 publisher-created deals using AI year-to-date through Q2.

• PubMatic CEO Rajeev Goel was interviewed by ExchangeWire at ATS London.
• PubMatic has three pillars: Activate, Agentic OS, and Decision Fabric.
• Activate has been in-market for about four years, with hundreds of advertisers using it.

Prebid.js 11.36.0 released with security fixes

Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.

• Prebid.js 11.36.0 was released on September 28, 2026.
• The release includes core PRs for sanitizing untrusted ORTB responses and resetting GPT targeting on bid win.
• Multiple bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates.

Pubstack appoints AI and adtech veteran Yann Stadnicki as Chief Technology Officer to accelerate its next phase of technology and innovation

Pubstack has appointed Yann Stadnicki as Chief Technology Officer, a strategic hire to drive technology and innovation.

Pubstack appoints AI and adtech veteran Yann Stadnicki as Chief Technology Officer

Pubstack appoints AI and adtech veteran Yann Stadnicki as Chief Technology Officer to accelerate its next phase of technology and innovation.