Pubstack
Pubstack is a publisher monetisation software for no-code yield and header bidding control.
Pubstack operates in the AdTech Vendor segment.
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Distinction
Pubstack is not a publisher, ad network or full-service SSP exchange operator in the traditional sense. It is primarily publisher-facing monetisation software that helps media owners manage and optimise their programmatic stack.
- Founded
- 2018
- Headquarters
- 86 rue de la Chanterie, 37540 Saint Cyr sur Loire, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Pubstack
Pubstack: About
Pubstack operates a B2B SaaS model selling monetisation infrastructure to publishers. It creates value by replacing fragmented, engineering-heavy ad stack management with a unified control layer for header bidding, server-side bidding, analytics and signal-enriched inventory packaging. The software is positioned to increase publisher yield, shorten optimisation cycles and simplify integration work across SSPs, ad servers and demand partners.
Products & Services in Categories
Verified structural categorizations from the graph
Pubstack: Market Position
Pubstack is a French AdTech software company that provides SaaS tools for digital publishers to manage and optimise their programmatic monetisation stacks. Its products centralise client-side and server-side header bidding, demand partner activation, bid-level analytics and inventory packaging, helping publisher AdOps and yield teams reduce engineering dependence and improve revenue performance across web and in-app environments.
The company makes money primarily through customised software subscriptions rather than media ownership or arbitrage. Its customers are publishers and media companies that need better control over SSP connections, header bidding configurations, analytics and supply packaging for programmatic buyers.
Pubstack: Key Competitors & Alternatives
→ View full competitor landscapePubstack: Frequently Asked Questions
What is Pubstack?
Pubstack is a publisher monetisation software company that provides no-code tools for header bidding, analytics, yield management and signal-enriched inventory packaging.
Who uses Pubstack?
Its users are digital publishers, media owners, AdOps teams and yield managers running programmatic advertising across web and app inventory.
How does Pubstack make money?
It mainly generates revenue from customised SaaS subscriptions priced according to publisher scale and monetisation complexity, with support included.
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