ProSieben vs waipu.tv

ProSieben's 'Jenke. Report' Attracts Older Audience

ProSieben's 'Jenke. Report' scored strong ratings on Thursday evening, drawing 930,000 total viewers, including 420,000 in the 14-49 age group, achieving a 12.2% market share in that key demo. The show also attracted an older audience, with a 9.4% market share among 14-59 year-olds. Later episodes of 'Jenke. Crime' saw lower reach but still performed well in the key demo. Meanwhile, Sat.1's 'Promi Big Brother' stayed above one million viewers, while Kabel Eins' 'Rosins Restaurants' struggled with only 390,000 viewers and a 2.8% market share.

• 'Jenke. Report' achieved 930,000 total viewers and 420,000 in the 14-49 age group.
• The show reached a 12.2% market share in the 14-49 demographic.
• ProSieben attracted an older audience with a 9.4% market share among 14-59 year-olds.

Masked Singer Ratings Slightly Up Before Finale

The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.

• 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
• The show achieved only a 7.1% market share in the 14-49 target group.
• Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).

TV Total Wins Younger Audience; Experte für alles on Rise

On Tuesday, ProSieben achieved a market-leading 8.5% daily market share among viewers aged 14-49, ahead of Sat.1 and RTL. The show "TV Total" with Sebastian Pufpaff attracted an average of 930,000 viewers, with a 14.4% market share in the 14-49 demographic and 9.6% among 14-59 year olds. The subsequent show "Experte für alles" recovered from its previous all-time low, drawing 380,000 viewers, an increase of 120,000 from the prior week, and achieving a 9.6% market share in the 14-49 group, its best since April of the previous year. Other ProSieben programs like "taff" (10.7%), "Newstime" (11.9%), and "Galileo" (9.2%) also contributed. Kabel Eins's "Terminator: Die Erlösung" achieved a 6.7% market share, and Vox's "Die Welpen kommen" reached 6.2%. RTLzwei's repeat of "Hartz und Herzlich" only managed a 3.8% market share.

• ProSieben achieved a daily market share of 8.5% among viewers aged 14-49, leading over Sat.1 and RTL.
• "TV Total" with Sebastian Pufpaff attracted 930,000 viewers and a 14.4% market share in the 14-49 demographic.
• "Experte für alles" drew 380,000 viewers, up 120,000 from the previous week, and achieved a 9.6% market share in the 14-49 group.

Fernsehen 2030: Zuschauer wollen KI, aber die Kontrolle behalten

Aktuelle waipu.tv Umfrage zum Fernsehverhalten in 4 - 5 Jahren. Wie entwickeln sich die Einflüsse von KI auf das Entertainmentverhalten und was beschäftigt die Menschen in Deutschland schon heute.

44% of Germans Struggle to Find TV Content Despite Abundance

A representative survey commissioned by TV provider Waipu.TV, conducted in August 2026 among over a thousand Germans, reveals a widespread content discovery dilemma. 44% of respondents say they cannot always find suitable programming despite extensive offerings, and an equal share sometimes end up watching nothing after extended searching. Only 30% know immediately what to watch upon arriving home. The survey also highlights strong consumer demand for simpler content discovery: 45% want easier findability, and 35% desire all content on a single surface. A majority (59%) would welcome AI-powered content suggestions, yet only 4% would allow AI to autonomously select films or plan their TV evening. Markus Härtenstein, CEO of Exaring AG, Waipu.TV's operator, emphasizes the need for simple access to entertainment variety and for AI to aid discovery while keeping the final choice personal.

• 44% of German respondents find no suitable TV program despite large content choice.
• 44% of respondents sometimes stop watching altogether after a prolonged search.
• 45% of respondents desire easier content findability; 35% want all content on one interface.

Freenet acquires full control of waipu.tv

German mobile carrier Freenet AG is acquiring the remaining 25% stake in Exaring AG, operator of online TV platform waipu.tv, from minority shareholders for an initial €76 million, valuing the company at around €300 million. Additional performance-based earn-out payments of up to €50 million may follow based on future success. The acquisition, fully financed from liquid funds, abandons plans for a waipu.tv IPO. Freenet sees waipu.tv's IPTV offering as a strategic growth driver in the German market, including potential in programmatic advertising, and maintains its dividend outlook. Waipu.tv serves approximately two million customers and holds a 20-25% market share in German IPTV. CEO Robin Harries and CFO Ingo Arnold highlighted the strategic benefits.

• Freenet acquires remaining 25% of Exaring AG, owner of waipu.tv, for initial €76 million.
• Company valuation is about €300 million; earn-out payments up to €50 million are possible.
• Acquisition is fully financed from liquid funds.