OpenX vs SSP and DSP OpenRTB

Givsly Extends AI Values-Based Audiences to Political Advertising

Givsly, a values-based marketing company, announced its AI-driven audience discovery solution is now available for political advertising. The offering uses Values-Based Audiences, built with a vector methodology that combines values, inferred motivations, and behavioral signals at ZIP code level, rather than individual-level voter files. Political campaigns and PACs can segment communities based on more than 150 tracked values and issues, overlay their own voter files, turnout models, or CRM data, and aim to reduce wasted media spend. The audiences will initially be available through OpenX and Index Exchange via Index Marketplaces, with a broader rollout planned. Givsly says the solution uses aggregated, modeled signals rather than individually identifiable voter data.

• Givsly announced availability of its AI-driven Values-Based Audiences for political advertising.
• Audiences are modeled at the U.S. ZIP code level using aggregated AI modeling rather than individual voter files.
• The offering supports more than 150 tracked values, issues, and cultural signals.

OpenX CTO Joel Meyer Named Prebid.org Chairman

Prebid.org has appointed OpenX CTO Joel Meyer as its new chairman after he served as interim chair following recent leadership departures. In May, Prebid’s president Mike Racic, chairman Garett McGrath and product director Christian Janelli left the organization. Meyer, a board member since 2023 who also sits on the IAB Tech Lab board, said his immediate priority is hiring a new Prebid president ahead of the Prebid Summit on October 13. Prebid is focusing on helping publishers navigate revenue and traffic declines driven by AI search and new agentic ad-selling tools, while remaining protocol-agnostic and supporting standards such as AgenticAdvertising.org’s AdCP. Meyer emphasized maintaining Prebid’s open-source, neutral role to preserve transparency and collaboration across buyers and sellers as the programmatic ecosystem adapts to agentic and LLM-driven changes.

• Joel Meyer, OpenX CTO, was appointed chairman of Prebid.org after serving as interim chair.
• In May, Prebid’s president Mike Racic, chairman Garett McGrath, and director of product management Christian Janelli left the organization.
• Prebid aims to hire a new president in time for the Prebid Summit in New York on October 13, 2026.

Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenXSelect™

Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenXSelect™