SSP and DSP OpenRTB
Programmatic advertising platform for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- splashandroll.com
What SSP and DSP OpenRTB does
The business model is based on providing programmatic advertising infrastructure to market participants on the demand side and supply side. Value is created by enabling advertisers to buy media and publishers to monetise inventory through OpenRTB-based workflows or adjacent programmatic tooling.
Category differentiation
This is an adtech-oriented property focused on SSP, DSP and OpenRTB functions, not a general digital marketing agency or a consumer media brand. It should also be distinguished from the OpenRTB protocol itself, which is an industry standard rather than a company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SSP and DSP OpenRTB is an active digital advertising technology property operating at splashandroll.com. Its public-facing positioning centres on programmatic advertising infrastructure, with explicit navigation for both publishers and advertisers and branding that references SSP, DSP and OpenRTB. The company’s likely role is as an AdTech vendor serving business customers involved in digital media buying and monetisation. The available data does not disclose its legal entity, geography, pricing, product modules or scale, so the clearest grounded conclusion is that it targets both sides of the programmatic market rather than consumer end-users.
Business model & monetisation
The most plausible monetisation approach is B2B AdTech commercialisation tied to platform usage, software access or managed trading economics across SSP and DSP functions. The provided inputs do not disclose whether revenue is generated through SaaS fees, take-rates, platform margins or service retainers.
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Splash&Roll sp. z o.o.
IAB vendor record: 1490
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SSP and DSP OpenRTB
What is SSP and DSP OpenRTB?
SSP and DSP OpenRTB is an adtech-focused company property positioned around programmatic advertising infrastructure for publishers and advertisers.
Who uses SSP and DSP OpenRTB?
Its direct users are business customers, specifically publishers seeking monetisation tools and advertisers seeking programmatic buying capabilities.
How does SSP and DSP OpenRTB make money?
It most likely monetises through B2B adtech platform economics such as software access, platform usage fees, media-related take-rates or related services, although the exact pricing model is not disclosed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
5 publicly documented primary sources and citations linked across the market graph.
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