AdTech Vendor · vs · Publisher & Media Owner · AdTech Vendor
onescreen vs waipu.tv
Structured technology and market comparison · 2026
Direct Feature Comparison
onescreen · vs · waipu.tvSelf-serve platform for connected TV and streaming advertising.
German IPTV platform combining paid television subscriptions and addressable CTV advertising.
Analyze all overlapping signals and tech stacks for onescreen and waipu.tv
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between onescreen and waipu.tv?
When comparing onescreen and waipu.tv, both platforms operate within the Connected TV (CTV) & OTT and AdTech Vendor ecosystem. onescreen is positioned as Self-serve platform for connected TV and streaming advertising, whereas waipu.tv focuses on German IPTV platform combining paid television subscriptions and addressable CTV advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to onescreen and waipu.tv?
When evaluating onescreen and waipu.tv, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of onescreen and waipu.tv compare?
onescreen is headquartered in DE (founded in 2025) with <10 employees. waipu.tv is based in DE (founded in 2013) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: onescreen vs waipu.tv
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
onescreen
Recent Signals
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
waipu.tv
Recent Signals
- ·waipu.tv
Fernsehen 2030: Zuschauer wollen KI, aber die Kontrolle behalten
Aktuelle waipu.tv Umfrage zum Fernsehverhalten in 4 - 5 Jahren. Wie entwickeln sich die Einflüsse von KI auf das Entertainmentverhalten und was beschäftigt die Menschen in Deutschland schon heute.
- ·DWDLConsumer Insight / TV UX
44% of Germans Struggle to Find TV Content Despite Abundance
A representative survey commissioned by TV provider Waipu.TV, conducted in August 2026 among over a thousand Germans, reveals a widespread content discovery dilemma. 44% of respondents say they cannot always find suitable programming despite extensive offerings, and an equal share sometimes end up watching nothing after extended searching. Only 30% know immediately what to watch upon arriving home. The survey also highlights strong consumer demand for simpler content discovery: 45% want easier findability, and 35% desire all content on a single surface. A majority (59%) would welcome AI-powered content suggestions, yet only 4% would allow AI to autonomously select films or plan their TV evening. Markus Härtenstein, CEO of Exaring AG, Waipu.TV's operator, emphasizes the need for simple access to entertainment variety and for AI to aid discovery while keeping the final choice personal.
- 44% of German respondents find no suitable TV program despite large content choice.
- 44% of respondents sometimes stop watching altogether after a prolonged search.
- 45% of respondents desire easier content findability; 35% want all content on one interface.
- ·Manager MagazinM&A
Freenet acquires full control of waipu.tv
German mobile carrier Freenet AG is acquiring the remaining 25% stake in Exaring AG, operator of online TV platform waipu.tv, from minority shareholders for an initial €76 million, valuing the company at around €300 million. Additional performance-based earn-out payments of up to €50 million may follow based on future success. The acquisition, fully financed from liquid funds, abandons plans for a waipu.tv IPO. Freenet sees waipu.tv's IPTV offering as a strategic growth driver in the German market, including potential in programmatic advertising, and maintains its dividend outlook. Waipu.tv serves approximately two million customers and holds a 20-25% market share in German IPTV. CEO Robin Harries and CFO Ingo Arnold highlighted the strategic benefits.
- Freenet acquires remaining 25% of Exaring AG, owner of waipu.tv, for initial €76 million.
- Company valuation is about €300 million; earn-out payments up to €50 million are possible.
- Acquisition is fully financed from liquid funds.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners onescreen and waipu.tv share across the market ecosystem.