AdTech Vendor · vs · Media Sales House
onescreen vs SMARTSTREAM.TV
Structured technology and market comparison · 2026
Direct Feature Comparison
onescreen · vs · SMARTSTREAM.TVSelf-serve platform for connected TV and streaming advertising.
DACH multiscreen video media sales and monetisation specialist.
Comparison Analysis
What is the main difference between onescreen and SMARTSTREAM.TV?
When comparing onescreen and SMARTSTREAM.TV, both platforms operate within the Connected TV (CTV) & OTT and AdTech Vendor ecosystem. onescreen is positioned as Self-serve platform for connected TV and streaming advertising, whereas SMARTSTREAM.TV focuses on DACH multiscreen video media sales and monetisation specialist. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to onescreen and SMARTSTREAM.TV?
When evaluating onescreen and SMARTSTREAM.TV, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: onescreen vs SMARTSTREAM.TV
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
onescreen
Recent Signals
- ·MeediaCTV
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
- ·https://martechseries.com/feed/Out-of-Home (OOH) Advertising / AI Workflows
Onescreen Opens MCP Server for OOH AI Workflows
Onescreen announced early access to its public Model Complex Protocol (MCP) server, which exposes Onescreen’s out-of-home (OOH) research data — including audience personas, market and inventory rankings, and nearly one million live listings — to AI clients such as Claude and ChatGPT. Built on the Model Context Protocol open standard, the server lets media planners and strategists query real OOH inventory and audience-based ranking models directly from their AI assistants, reducing manual spreadsheet workflows. Onescreen is offering a free tier (Onescreen Research) and an invitation-only closed beta (Onescreen Planner) that adds higher rate limits, permissioned pricing intelligence, and automated RFP workflows. The company says the capability is already used internally and on campaigns for brands like Rippling and California Naturals.
- Onescreen announced early access to a public Model Complex Protocol (MCP) server for OOH data.
- The MCP server connects Onescreen’s OOH research (1,500+ audience personas, market/inventory rankings, ~1M listings) to AI clients like Claude and ChatGPT.
- Onescreen offers two tiers: Onescreen Research (free) and Onescreen Planner (closed beta, invitation-only) with expanded rate limits and pricing/RFP features.
SMARTSTREAM.TV
Recent Signals
No recent market signals documented for SMARTSTREAM.TV in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners onescreen and SMARTSTREAM.TV share across the market ecosystem.