AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · Publisher & Media Owner
Ogury vs Perion
Structured technology and market comparison · 2026
Direct Feature Comparison
Ogury · vs · PerionPrivacy-first adtech platform for targeting, activation and measurement.
Omnichannel adtech platform for advertisers, agencies and publishers.
Analyze all overlapping signals and tech stacks for Ogury and Perion
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Ogury and Perion?
When comparing Ogury and Perion, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. Ogury is positioned as Privacy-first adtech platform for targeting, activation and measurement, whereas Perion focuses on Omnichannel adtech platform for advertisers, agencies and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Ogury and Perion?
When evaluating Ogury and Perion, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Ogury and Perion compare?
Ogury is headquartered in United Kingdom (founded in 2014) with 501–1,000 employees. Perion is based in Israel (founded in 2001) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Ogury vs Perion
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Ogury
Recent Signals
- ·https://github.com/prebid/Prebid.js/releases.atomPlatform
Prebid.js 11.36.0 released with security fixes
Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.
- Prebid.js 11.36.0 was released on September 28, 2026.
- The release includes core PRs for sanitizing untrusted ORTB responses and resetting GPT targeting on bid win.
- Multiple bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates.
- ·Ogury
Why CTV Matters But Not Alone: How Planners Miss The Conversion Layer
Ogury argues that running CTV campaigns in isolation leaves a conversion gap because smart TVs identify households, not people. Citing YouGov, Omdia, Magnite, and eMarketer, the post says planners should apply one persona definition across CTV and mobile, with campaign-level measurement, to connect CTV reach to mobile action. The article is a thought-leadership blog, not an earnings or product announcement.
- Ogury published the blog post 'Why CTV Matters But Not Alone: How Planners Miss The Conversion Layer' on September 21, 2026.
- YouGov data cited in the post states that 75% of Americans use a second device at least occasionally while watching TV or film.
- Omdia's March 2026 research cited says over half of Americans aged 45-54 now watch mobile video while watching television, up from 39% three years earlier.
- ·https://martechseries.com/feed/Retail Media
Viamedia Hires Drew Childers to Head CPG & Retail Media
Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.
- Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
- Childers brings more than 15 years of CPG and advertising technology experience.
- He previously spent nearly nine years leading the CPG vertical at Ogury.
Perion
Recent Signals
- ·Perion
Affle Acquires Perion For $420 Million, Because ‘Synergies’
India-based mobile ad tech company Affle has agreed to acquire Perion for $420 million in cash. Under the agreement, Perion will operate as a wholly owned subsidiary led by current CEO Tal Jacobson, bringing the combined entity to over 1,000 employees. The transaction is expected to close in early 2027.
- Affle agreed to acquire Perion for $420 million in cash, announced on November 2, 2026.
- Perion will operate as a wholly owned subsidiary of Affle, keeping all roughly 500 employees and CEO Tal Jacobson.
- The transaction brings the combined company headcount to just over 1,000 people.
- ·AdExchangerM&A
Affle to Acquire Perion for $420M
India-based Affle, a performance marketing firm, is acquiring Perion, an adtech company focused on CTV, DOOH, and retail media, for $420 million in an all-cash deal, implying a 34.5% premium over Perion's Oct. 30 closing price. Excluding Perion's $228 million in cash and investments, the effective purchase price is about $192 million, roughly 3.7x Perion's projected adjusted EBITDA of $51-53 million for this year. The acquisition, expected to close next year, will make Perion a wholly owned subsidiary of Affle's Israeli unit, Affle 3iL Ltd, and delist from Nasdaq and Tel Aviv exchanges. Perion's CEO Tal Jacobson will remain. The combined entity will offer a full-funnel approach, merging Affle's lower-funnel mobile performance with Perion's upper-funnel brand capabilities, enabling outcomes like 'CTV-to-cart'. The deal, advised by LUMA Partners, is backed by debt from Citibank and requires shareholder and U.S. antitrust approval.
- Affle acquires Perion for $420 million in cash, a 34.5% premium.
- Effective purchase price is ~$192 million after subtracting Perion's $228 million cash.
- Deal expected to close next year, pending shareholder and U.S. antitrust approval.
- ·SEC APIfinancials
6-K Financial Filing Analysis for Perion (2026-11-02)
Perion Network Ltd. entered into a definitive Agreement and Plan of Merger on November 1, 2026, pursuant to which it will be acquired by Affle 3IL Ltd. and become a wholly owned private subsidiary. Under the terms of the transaction, Perion shareholders will receive $11.70 per ordinary share in cash, resulting in the eventual delisting of the company's shares from both Nasdaq and the Tel Aviv Stock Exchange. The merger agreement includes a 40-day 'go-shop' provision allowing Perion to solicit alternative proposals, backed by equity and debt commitment letters with no financing contingency. The board of directors of Perion unanimously approved the transaction and recommended shareholder approval. If terminated for a superior proposal during the go-shop window, Perion is subject to a $10.5 million termination fee, which increases to $14.7 million thereafter. The acquisition is anticipated to close in early 2027, subject to customary closing conditions, including Perion shareholder approval, Hart-Scott-Rodino regulatory clearance, and statutory Israeli waiting periods.
- Perion shareholders will receive $11.70 per ordinary share in an all-cash merger, followed by delisting from Nasdaq and the Tel Aviv Stock Exchange.
- The agreement includes a 40-day go-shop period, with a termination fee of $10.5 million if an agreement is reached during the go-shop period, rising to $14.7 million thereafter.
- Parent's obligations are fully backed by debt and equity commitments without any financing condition; the transaction is expected to close in early 2027.
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