nShift vs Rithum

nShift lets retailers set return fees and periods order by order ahead of peak

nShift has introduced a new self-service rule engine and built-in AI guidance via nShift Companion to its nShift Returns platform. The update enables e-commerce retailers to define return fees, periods, and conditions on an order-by-order basis instead of relying on a single static policy. Both features are now available to help retailers balance customer expectations and profit margins ahead of peak shopping periods.

• nShift launched a new self-service rule engine and integrated nShift Companion into nShift Returns.
• The rule engine allows setting return fees and return windows dynamically based on criteria such as basket value, gifting campaigns, or store credit acceptance.
• Cited research from IMRG and nShift of 1,000 UK consumers shows 86% consider return policies important when buying online, while 26% avoid retailers charging for returns.

nShift named Company of the Year at the 2026 Global Supply Chain Awards

nShift has been named Company of the Year at the 2026 Global Supply Chain Awards, with Supply Chain Digital praising its 'quiet rise to the top' and its role in turning last-mile delivery into a competitive advantage. The company was also highly commended in the Digital Supply Chain Award category. nShift counts over 20,000 businesses as customers, supported by more than 1,000 carrier connections across 190+ countries and 450+ integrations. Recent AI-focused additions include nShift Audit for identifying freight billing discrepancies.

• nShift was named Company of the Year at the 2026 Global Supply Chain Awards.
• nShift was highly commended in the Digital Supply Chain Award category, alongside Kenvue; Worldly Holdings won the category.
• More than 20,000 businesses use nShift, supported by 1,000+ carrier connections across 190+ countries and 450+ integrations.

As AI Reshapes Shopping, RithumLIVE Highlights a New Era of Faster, More Flexible Commerce

New press release added on October 27, 2026: 'As AI Reshapes Shopping, RithumLIVE Highlights a New Era of Faster, More Flexible Commerce'.

ChatGPT ads in Europe vs. the U.S.: what changes for your product feed

E-commerce platform Rithum analyzed how ChatGPT advertising formats differ across markets following OpenAI's rollout across 31 European nations on August 24, 2026. Unlike the United States, where ads utilize chat history and memory personalization alongside organic merchant feed shopping results, European campaigns in the EEA and Switzerland operate purely on contextual signals and merchant ads feeds. With OpenAI now supporting self-serve ad buying across 63 countries, Rithum outlines critical catalog feed adaptations required for advertisers ahead of peak holiday shopping.

• OpenAI expanded ChatGPT ads to 31 European markets across the EEA and Switzerland on August 24, 2026, opening self-serve Ads Manager on August 31, 2026.
• Unlike the US, personalized ads using chat history and memory are not initially available in the EEA and Switzerland, requiring explicit user consent once introduced.
• Organic shopping results powered by merchant feeds remain limited to US users, meaning European shoppers only encounter catalog items via direct ads feeds.

6 shipping automations to set up before your next warehouse hire

Rithum highlighted its partner integration with Veeqo, Amazon's shipping software, designed to automate multichannel fulfillment workflows. The integration enables merchants connected to over 600 Rithum channels to centralize orders, automate carrier selection, perform bulk labeling, and utilize digital picking without added software subscription fees. Orders synchronize directly from Rithum into Veeqo every 10 minutes to reduce manual warehouse intervention.

• Veeqo integrates directly with Rithum as a Recommended Shipping Partner, syncing orders every 10 minutes.
• Merchants can consolidate seller-managed orders across more than 600 Rithum channels, including Amazon, Walmart, eBay, Shopify, Target, and TikTok Shop.
• Veeqo supports bulk operations to buy and print up to 100 shipping labels at once.