MTG vs Netmarble

How Developers Are Using AI in Game Development

PocketGamer.biz surveys how game developers currently leverage AI across production, data analysis, and user acquisition, ahead of the AI Gamechangers Summit at Pocket Gamer Connects Nordics. Executives from MTG, NC/Veroplay, Fingersoft, Dodreams, Julicia Studio, and Mattel163 share concrete use cases: AI enables three games to be built instead of one (MTG), cuts creative costs by 20-30% (Veroplay), and improves data analysis and actionable insights (Dodreams). Mattel163 uses AI for pLTV modeling and ROAS prediction to optimize UA spend. Studios report cost reductions, faster workflows, and enhanced testing, while noting incremental gains in art and Unity development. Hypergryph's Arknights: Endfield uses almost no AI, starting before the hype. The article positions AI as a practical tool improving efficiency and creativity, not a replacement for talent.

• MTG CEO says AI allows studios to build three games instead of one.
• NC/Veroplay reports AI cuts creative production costs by 20-30%.
• Dodreams uses AI for data analysis, reducing manual work and systems.

MTG Aims to Double Size Through Selective M&A and AI

Swedish digital entertainment firm Modern Times Group (MTG) aims to double its size within three to five years, primarily through selective M&A and organic growth, while scaling AI tooling. CEO Maria Redin emphasized a 'village philosophy' where studios maintain autonomy but share technology and learnings. MTG recently rebranded its midcore division to PlayAmp, which includes Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi, and Futureplay. Shared services include Plarium's data platform, the GoGame marketing platform, a D2C platform (accounting for 51% of division revenue in Q2 2026), and an AI Lab. AI is being used to accelerate game development, allowing teams to produce more content and test more ideas. Redin stressed that AI is about improving quality and output, not reducing workforce. The company is also exploring M&A opportunities in markets like Türkiye, China, and Vietnam, while remaining Western-focused.

• MTG aims to double its size within three to five years through selective M&A and organic growth.
• MTG acquired Plarium for $620 million from Aristocrat Leisure; the deal closed in 2025.
• MTG rebranded its midcore division to PlayAmp, including Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi, and Futureplay.

Changed number of shares and votes in Modern Times Group AB

STOCKHOLM, 31 August 2026 — Modern Times Group MTG AB (publ) ("MTG") today announced that as of 31 August 2026, the total number of shares in the company amounts to 119,50…

Netmarble posts $505.1M revenue in Q2 2026

Netmarble reported $505.1 million in revenue for Q2 2026, a 4% year‑over‑year and 15% quarter‑over‑quarter increase driven by existing titles and new launches such as The Seven Deadly Sins: Origin and SOL: Enchant. Net profit was $137.4 million, up 27% Y/Y, while operating profit fell 21% to $54 million. EBITDA totaled $75.5 million (down 15% Y/Y and 34% Q/Q) with an EBITDA margin near 15%. North America accounted for 39% of revenue, Korea 22% and Europe 13%. RPGs made up 42% of revenue, casual games 35%, MMORPGs 17% and other genres 6%. Netmarble said three new cross‑platform titles are planned for H2 2026, and CEO Kim Byung‑gyu emphasised multi‑platform expansion and strengthening live operations to stabilise earnings.

• Netmarble generated $505.1 million in revenue in Q2 2026 (up 4% Y/Y and 15% Q/Q).
• Net profit was $137.4 million in Q2 2026, an increase of 27% year‑over‑year.
• Operating profit fell 21% to $54 million in Q2 2026.