MNTN vs VDX.tv

MNTN Expands Attribution with AppsFlyer to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance.

MNTN Integrates AppsFlyer for CTV-to-App Attribution

MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.

• MNTN announced an expanded integration with AppsFlyer.
• The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
• TV impressions flow into AppsFlyer, while in-app events flow back into MNTN.

MNTN Appoints Mike Katz to Board

MNTN, a technology platform for performance marketing on Connected TV, announced that Mike Katz has joined its Board of Directors. Katz, a veteran of T-Mobile where he served as Chief Business & Product Officer and continues as a Strategic Advisor to the CEO, brings nearly three decades of experience in growth, innovation, and brand building. He is credited with helping shape T-Mobile's Un-carrier strategy and expanding its scope into broadband, advertising, and digital customer experiences. MNTN's CEO, Mark Douglas, expressed confidence that Katz's experience will be invaluable as MNTN enters its next phase of growth. Katz's appointment adds to MNTN's leadership bench as the company invests in new initiatives.

• Mike Katz joined MNTN's Board of Directors.
• Katz is former Chief Business & Product Officer at T-Mobile and continues as Strategic Advisor to the CEO.
• Katz spent nearly 30 years at T-Mobile and helped launch the Un-carrier strategy.

The Reputation Tour: Branding in the Age of AI

New article from ANA added to VDX.tv newsroom on 8/28/2026.

Sulwhasoo Uses CTV and DOOH to Grow U.S. Sales

Sulwhasoo, a Korean beauty brand, is combining connected TV (CTV), digital out-of-home (DOOH) and online retargeting to drive US customer acquisition and in-store purchases. The brand partnered with video ad platform VDX.tv to run two test campaigns that layered CTV and DOOH awareness with retargeting across mobile and desktop. VDX.tv built audiences using data from Foursquare, TransUnion’s Commerce Signals and Stirista, and excluded past purchasers from Sulwhasoo’s customer lists. The CTV-first campaign produced a 6.5% interaction rate on retargeted site interactions, while a DOOH+CTV campaign recorded a 4.1% lift in awareness and a 3.4% increase in purchase intent (per Cint). Sulwhasoo’s products are sold via its website, Amazon, Sephora and Macy’s.

• Sulwhasoo ran two test campaigns combining CTV, DOOH and digital retargeting with partner VDX.tv.
• VDX.tv created audience segments using data from Foursquare, TransUnion’s Commerce Signals and Stirista’s 123Push.
• VDX.tv reported a 6.5% interaction rate for the CTV-first campaign measured on retargeted mobile and desktop site interactions.