VDX.tv

The business model combines proprietary video ad technology with campaign delivery across connected TV, mobile, desktop and web environments. VDX.tv creates value by helping advertisers extend and synchronise video messaging across screens, improve engagement through interactive formats and pay only for qualifying viewable impressions. Revenue is generated from campaign budgets spent by advertisers and agencies, with value captured through media margin, execution and technology-enabled optimisation rather than a pure seat-based SaaS licence.

VDX.tv is the video advertising division/brand of Exponential Interactive, Inc., focused on cross-screen digital video campaigns for brand advertisers and media agencies. Its products are built around interactive video formats and household-level amplification from TV or CTV exposure to personal devices, spanning OTT, in-stream, mobile and desktop environments. The business sits within adtech rather than consumer media, using proprietary campaign technology and managed media execution to deliver targeted video advertising.

The company makes money from advertiser media spend, primarily through cost-per-view billing tied to fully viewable impressions. Its customers are brands and agencies buying video campaigns rather than end consumers. Based on the product evidence, the commercial model blends adtech platform capability with campaign execution and monetisation of media inventory, targeting and optimisation services.