VDX.tv
Cross-screen video advertising platform using CPV-priced interactive campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Exponential Interactive, Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Emeryville, California 94608, US
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- vdx.tv
What VDX.tv does
The business model combines proprietary video ad technology with campaign delivery across connected TV, mobile, desktop and web environments. VDX.tv creates value by helping advertisers extend and synchronise video messaging across screens, improve engagement through interactive formats and pay only for qualifying viewable impressions. Revenue is generated from campaign budgets spent by advertisers and agencies, with value captured through media margin, execution and technology-enabled optimisation rather than a pure seat-based SaaS licence.
Category differentiation
VDX.tv is not a consumer video streaming service or publisher. It is a B2B video advertising offering within Exponential focused on buying and delivering cross-screen ad campaigns for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VDX.tv is the video advertising division/brand of Exponential Interactive, Inc., focused on cross-screen digital video campaigns for brand advertisers and media agencies. Its products are built around interactive video formats and household-level amplification from TV or CTV exposure to personal devices, spanning OTT, in-stream, mobile and desktop environments. The business sits within adtech rather than consumer media, using proprietary campaign technology and managed media execution to deliver targeted video advertising. The company makes money from advertiser media spend, primarily through cost-per-view billing tied to fully viewable impressions. Its customers are brands and agencies buying video campaigns rather than end consumers. Based on the product evidence, the commercial model blends adtech platform capability with campaign execution and monetisation of media inventory, targeting and optimisation services.
Company news briefing
Briefing updated:
Building on its integrated CTV and digital out-of-home (DOOH) campaigns—such as its data-driven work for Sulwhasoo and "layered story engines" for non-profits—VDX.tv is increasingly addressing modern advertising challenges. The video ad platform has expanded its focus to thought leadership on ad attention and brand reputation management in the age of artificial intelligence. These initiatives reinforce VDX.tv's commitment to delivering high-impact, multichannel solutions that ensure brand messages are effectively viewed and trusted.
Business model & monetisation
VDX.tv monetises primarily through advertiser media spend using a cost-per-view model in which billing occurs only on fully viewable impressions. Commercially, this resembles a technology-enabled managed media model: campaign budgets fund inventory access, targeting, cross-device delivery and optimisation, with Exponential/VDX.tv likely retaining a margin on media and related services. There is no strong evidence of a standalone subscription-led SaaS pricing model.
- Video campaign media spend
- CPV-priced managed advertising campaigns
- Cross-screen TV amplification campaigns
- Performance-priced media execution
- Targeting and optimisation margin
- Embedded take-rate within campaign delivery
- Interactive creative and format value-add
- Bundled within campaign pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Exponential Interactive, Inc d/b/a VDX.tv
IAB vendor record: 1
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Technology
Ad Format
Competitors & alternatives
- MNTN
Self-serve connected TV advertising platform for performance marketers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Reputation Tour: Branding in the Age of AI
Recorded impact score: 3/5
New article from ANA added to VDX.tv newsroom on 8/28/2026.
Sulwhasoo Uses CTV and DOOH to Grow U.S. Sales
Connected TV & DOOH · Recorded impact score: 2/5
Sulwhasoo, a Korean beauty brand, is combining connected TV (CTV), digital out-of-home (DOOH) and online retargeting to drive US customer acquisition and in-store purchases. The brand partnered with video ad platform VDX.tv to run two test campaigns that layered CTV and DOOH awareness with retargeting across mobile and desktop. VDX.tv built audiences using data from Foursquare, TransUnion’s Commerce Signals and Stirista, and excluded past purchasers from Sulwhasoo’s customer lists. The CTV-first campaign produced a 6.5% interaction rate on retargeted site interactions, while a DOOH+CTV campaign recorded a 4.1% lift in awareness and a 3.4% increase in purchase intent (per Cint). Sulwhasoo’s products are sold via its website, Amazon, Sephora and Macy’s.
- Sulwhasoo ran two test campaigns combining CTV, DOOH and digital retargeting with partner VDX.tv.
- VDX.tv created audience segments using data from Foursquare, TransUnion’s Commerce Signals and Stirista’s 123Push.
Explore company relationships
Questions about VDX.tv
What is VDX.tv?
VDX.tv is Exponential Interactive’s video advertising business focused on cross-screen and interactive video campaigns across CTV, web, mobile and related digital environments.
Who uses VDX.tv?
Its direct customers are brand advertisers and media agencies that want video campaign reach, household-level amplification and viewability-based pricing.
How does VDX.tv make money?
It makes money from advertiser media spend, primarily through CPV-priced video campaigns and associated targeting, delivery and optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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