MNTN vs Simpli.fi

MNTN Expands Attribution with AppsFlyer to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance.

MNTN Integrates AppsFlyer for CTV-to-App Attribution

MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.

• MNTN announced an expanded integration with AppsFlyer.
• The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
• TV impressions flow into AppsFlyer, while in-app events flow back into MNTN.

MNTN Appoints Mike Katz to Board

MNTN, a technology platform for performance marketing on Connected TV, announced that Mike Katz has joined its Board of Directors. Katz, a veteran of T-Mobile where he served as Chief Business & Product Officer and continues as a Strategic Advisor to the CEO, brings nearly three decades of experience in growth, innovation, and brand building. He is credited with helping shape T-Mobile's Un-carrier strategy and expanding its scope into broadband, advertising, and digital customer experiences. MNTN's CEO, Mark Douglas, expressed confidence that Katz's experience will be invaluable as MNTN enters its next phase of growth. Katz's appointment adds to MNTN's leadership bench as the company invests in new initiatives.

• Mike Katz joined MNTN's Board of Directors.
• Katz is former Chief Business & Product Officer at T-Mobile and continues as Strategic Advisor to the CEO.
• Katz spent nearly 30 years at T-Mobile and helped launch the Un-carrier strategy.

Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal

Simpli.fi has launched Simpli.Hub, a new portal that enables corporate teams to configure brand-approved advertising packages that local locations can launch themselves across CTV, streaming audio, display, and more. The company also released a new report on QSR customer loyalty.

Simpli.fi Launches Simpli.Hub for Localized Advertising

Simpli.fi, a real-world media platform, has launched Simpli.Hub, an on-demand self-serve advertising portal designed for multi-location brands, franchise networks, co-ops, and distributed agencies. Simpli.Hub balances corporate brand control with local execution, enabling local operators to launch pre-approved, high-performing campaigns across various channels, including programmatic and walled gardens. The portal centralizes campaign strategy, creative assets, and brand guardrails at the corporate level, while local franchisees can select pre-approved options and set local budgets. It provides unified intelligence for aggregated performance visibility. Built on the Simpli.fi platform, Simpli.Hub connects localized campaigns to core media capabilities like place-based, purchase, and identity signals. The launch follows successful rollouts with multi-location brands and enterprise franchise networks, and Simpli.Hub is now generally available.

• Simpli.fi launched Simpli.Hub, an on-demand self-serve advertising portal for multi-location brands.
• Simpli.Hub balances corporate brand control with local execution, allowing consistent yet localized ads.
• The portal enables activation across search, display, premium CTV, and DOOH channels.

On National Cheeseburger Day, Simpli.fi’s New Report Serves Up Which QSR Chain is on a Roll When It Comes to Loyalty

Simpli.fi released a new report titled 'Whose Cheeseburger Is It?' tracking eight weeks of real-world foot traffic across 20 U.S. markets to determine which burger QSR brands are winning customer loyalty. The report is available for download and was featured as a press release on September 15, 2026.