Meltwater vs SAMY

WhatsApp testing in-app browser for iOS

WhatsApp is developing an in-app browser for iOS that would allow users to open any link shared in chats directly within the app, instead of being redirected to Safari or Chrome. The feature, discovered by WABetaInfo in the latest iOS beta (26.41.10.72), is still in development and not yet available to testers. Previously, only certain business links with HTTPS were supported. Once activated via chat settings, users can open any website inside WhatsApp, manage cookies and cache locally, and WhatsApp claims it will not have access to links from encrypted chats. The in-app browser session is separate from the chat view, providing a seamless browsing experience. This is part of WhatsApp's broader effort to enhance user convenience. No launch date has been announced.

• WhatsApp is testing an in-app browser for iOS, discovered in iOS beta 26.41.10.72.
• The feature allows opening any website within the app, with a new 'In-app browser' option in chat settings.
• Users can manage browser data like cookies and cache locally, with WhatsApp not having access to links from encrypted chats.

WhatsApp Develops Scheduled Messages Feature

WhatsApp is rolling out a scheduled messages feature for Android beta testers via update 2.26.40.7, as reported by WABetaInfo. Users can compose text, links, photos, or videos, then hold the send button to select a delivery time between ten minutes and two weeks in advance. Scheduled messages are end-to-end encrypted and can be sent even when the device is offline. They can be managed or deleted from the chat info section. In group chats, messages are only sent to members present at the time of scheduling. The rollout is gradual, with more accounts added in the coming weeks, and iOS testing is underway. No official release date for all users has been announced.

• WhatsApp's scheduled messages feature is rolling out on Android beta 2.26.40.7, with iOS testing also underway.
• Users can schedule text, links, photos, and videos to be sent between 10 minutes and 2 weeks in advance.
• Scheduled messages are end-to-end encrypted and sent even when the device is offline.

LLMs Increasingly Cite YouTube in AI Search Results

YouTube has emerged as a leading citation source across major AI platforms, surpassing Reddit. Meltwater data shows YouTube was the most-cited platform by eight AI systems in August 2026. Tinuiti's Q2 2026 report indicates YouTube's citation share in Google AI Mode quadrupled and more than doubled in AI Overviews from January to April 2026. Long-form videos, particularly those lasting 10–20 minutes, dominate citations, while Shorts lag. However, Scrunch found that citations fade by 43% within a month, indicating short-lived visibility. This trend underscores YouTube's growing role in AI-driven discovery, prompting brands to structure content with clear markers for AI visibility.

• YouTube was the most-cited platform by eight AI platforms (Claude, ChatGPT, Copilot, Google AI Mode, AI Overviews, Gemini, Perplexity, Grok) in August 2026.
• YouTube's share of citations in Google AI Mode quadrupled between January and April 2026, and more than doubled in AI Overviews.
• 94% of YouTube citations go to long-form videos, with 10–20 minute videos accounting for 32.1%.

SAMY Acquires Get Engaged in Nine-Figure Deal

Madrid-based social media agency SAMY has acquired U.S. influencer marketing agency Get Engaged in a cash-and-equity deal valued in the low nine figures. The acquisition provides SAMY with a U.S. base and access to clients such as DoorDash, Sephora, and Raising Cane's. Get Engaged co-founder Alex Dermer stated that founders will retain 'meaningful ownership' in the combined business. The deal aims to combine Get Engaged's cultural insight with SAMY's data, technology, and global reach.

• SAMY acquired Get Engaged in a cash-and-equity deal valued in the low nine figures.
• The deal provides SAMY with a U.S. base and clients including DoorDash, Sephora, and Raising Cane's.
• Get Engaged founders will retain 'meaningful ownership' in the combined business.

Victor and Amaia to Lead SAMY’s Social-First Strategy Across Iberia and Southern Europe

Victor García del Barrio joins us as Country Manager for Iberia (Spain and Portugal), while Amaia Álvarez takes on the role of Managing Director, Southern Europe.

The North Face expands SAMY remit with influencer management brief

The North Face has appointed SAMY to lead its influencer management strategy and execution as the outdoor brand increases its investment in creator-led marketing and culturally relevant storytelling. The remit builds on a partnership that saw SAMY refresh The North Face's social media strategy in December 2024. As The North Face's social agency of record, […]