Observed Signal · Oct 6, 2026 · M&A - Announced · Source: Adweek · Impact: 4/5 · Sentiment: Positive
SAMY Acquires Get Engaged in Nine-Figure Deal
Madrid-based social media agency SAMY has acquired U.S. influencer marketing agency Get Engaged in a cash-and-equity deal valued in the low nine figures. The acquisition provides SAMY with a U.S. base and access to clients such as DoorDash, Sephora, and Raising Cane's. Get Engaged co-founder Alex Dermer stated that founders will retain 'meaningful ownership' in the combined business. The deal aims to combine Get Engaged's cultural insight with SAMY's data, technology, and global reach.
This acquisition consolidates the influencer marketing agency landscape, expanding a global agency's U.S. footprint and client roster, which impacts the social media and influencer marketing segments.
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Key Takeaways & Evidence Grounding
- SAMY acquired Get Engaged in a cash-and-equity deal valued in the low nine figures.
- The deal provides SAMY with a U.S. base and clients including DoorDash, Sephora, and Raising Cane's.
- Get Engaged founders will retain 'meaningful ownership' in the combined business.
- SAMY is a Madrid-based social media agency; Get Engaged is a U.S. social and influencer marketing agency.
- The deal aims to combine Get Engaged's cultural insight with SAMY's data, technology, and global reach.
Connected Companies & Entities
1 Entity mapped“The Madrid-based social media agency SAMY on Tuesday acquired Get Engaged....”
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