Observed Signal · Sep 30, 2026 · Market Signal · Source: SAMY · Impact: 2/5
Victor and Amaia to Lead SAMY’s Social-First Strategy Across Iberia and Southern Europe
Victor García del Barrio joins us as Country Manager for Iberia (Spain and Portugal), while Amaia Álvarez takes on the role of Managing Director, Southern Europe.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
IAB Europe Appoints Sonia Carreno as next Chief Executive Officer
IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, announced the appointment of Sonia Carreno as next CEO.
Splio Expands Southern Europe Presence with Barcelona Hub
Splio, an AI-first CRM provider, is accelerating its regional development in Southern Europe by strengthening operations in Barcelona, which will act as a second headquarters. The company — established for more than 12 years in Spain, Portugal and Italy — recently launched an AI-first CRM and is reinforcing governance, teams and resources in the region. Co-CEO Antoine Parizot is relocating to Barcelona; Donald Pontabry, COO, will take responsibility for Southern Europe in addition to his current role. A regional team of about 30 people supports roughly 100 local clients (including Bodeboca, QVC, GoodNews, Gocco and others) and a partner-agency network (Jakala, CSengine, CleverStrategy). The announcement was published May 19, 2026.
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