MarketsandMarkets vs Mintel

Green Water Treatment Chemicals Market to Reach $2.61B by 2031

MarketsandMarkets forecasts the green water treatment chemicals market to grow from USD 1.82 billion in 2026 to USD 2.61 billion by 2031, at a CAGR of 7.5%. Growth is driven by rising demand for sustainable water treatment, industrialization, water scarcity, and stricter environmental regulations. Asia Pacific leads with a 28.6% market share in 2025. Key players include Kemira, Veolia, and Ecolab. Recent M&A activity includes Veolia's acquisition of Enviropacific for approximately AUD 220 million in March 2026, and Kemira's acquisition of Clear Water Technologies in June 2026.

• Market projected to grow from USD 1.82B in 2026 to USD 2.61B by 2031 at 7.5% CAGR.
• Asia Pacific held largest regional share of 28.6% in 2025.
• Coagulants & flocculants dominate with 29.6% share in 2025.

Identity Verification Market to Reach $33.36B by 2031

MarketsandMarkets projects the global identity verification market to grow from $16.48 billion in 2026 to $33.36 billion by 2031, at a CAGR of 15.1%. The report highlights key drivers such as digital onboarding, remote transactions, and increasing regulatory requirements. The solutions segment is expected to dominate, with the on-premises deployment leading. Asia Pacific is projected to register the highest CAGR. The market is seeing significant M&A activity, including acquisitions by Socure, Signicat, and LexisNexis Risk Solutions. Notable investments include Persona's $200M Series D and Socure's recent growth funding. The report also lists major players and emphasizes a shift toward unified platforms integrating verification, fraud prevention, and risk assessment.

• Identity verification market projected to grow from $16.48B in 2026 to $33.36B by 2031 (CAGR 15.1%).
• North America expected to hold largest market share (39.26%) in 2026.
• Persona raised $200M in Series D funding (April 2025) at a $2B valuation.

Cold Chain Monitoring Market to Reach $19.54B by 2032

MarketsandMarkets projects the global cold chain monitoring market to grow from USD 9.50 billion in 2026 to USD 19.54 billion by 2032, at a CAGR of 12.8%. The growth is driven by increasing demand for real-time temperature monitoring, shipment visibility, automated alerts, and regulatory compliance across pharmaceuticals, food & beverage, healthcare, logistics, and retail. Key segments include the chilled temperature type, software offerings, and the transportation logistics segment. North America is expected to dominate in 2025, while Asia Pacific leads by 2032. Major players include Carrier, ORBCOMM, Controlant, Cryoport, and Testo.

• Cold chain monitoring market projected to reach USD 19.54 billion by 2032.
• Market valued at USD 9.50 billion in 2026, CAGR of 12.8% from 2026-2032.
• Software segment expected to register highest CAGR of ~16.8% during forecast period.

Carter's Brand Refresh Targets Gen Z and Millennial Parents

Carter's has unveiled its first major brand refresh since 2000, aimed at appealing to Gen Z and millennial parents. The refresh includes a new logo (with an apostrophe replaced by a shooting star), a new visual identity, and a brand commitment: 'to let every child's light shine.' The accompanying 'Watch Them Glow' campaign launched on September 16, 2026, features a 60-second commercial on CTV platforms like Nexxen, Roku, Disney+, and Hulu, as well as digital and social channels. The campaign emphasizes self-expression and individuality, supported by Pew Research data. Carter's also introduced a creator program called 'Light Makers' with up to 15 Glow Grants in the first year. The rebrand follows new CEO Sharon Price John's appointment and increased marketing spend, contributing to a 5% net sales increase in Q2 2026. Partnerships with Outward Bound and Boys & Girls Clubs of America support children and families.

• Carter's launched its first major brand refresh since 2000, including a new logo, visual identity, and brand commitment: 'to let every child's light shine.'
• The 'Watch Them Glow' campaign launched on September 16, 2026, with a 60-second spot airing on CTV platforms like Nexxen, Roku, Disney+, and Hulu.
• The new logo replaces the apostrophe in 'Carter's' with a shooting star.

Global Beauty Ingredient Trends 2026

Mintel added a new featured research report: Global Beauty Ingredient Trends 2026 (Beauty and Personal Care).