Observed Signal · Oct 1, 2026 · Market Signal · Source: Dragonfly AI · Impact: 4/5
Dragonfly AI appoints Shaun Gregory as non-executive chair
London, UK – Dragonfly AI, the neuroscience-led predictive AI business trusted by the world's leading FMCG and CPG brands, has announced the appointment of Shaun Gregory as non-executive chair of its Board. Shaun’s appointment comes at a period of...
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Jellyfish Appoints Stephanie Parry MD, UK & Ireland
Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director for the UK & Ireland, effective May 12, 2026. Parry is promoted from EVP, Client Management, where she oversaw relationships across Jellyfish’s global client portfolio including Boots, Deckers, Apple and Workday. She brings more than two decades of international experience with prior senior roles at Mindshare New York (including Global Managing Director and Managing Partner on the BlackRock business). In her new role Parry will lead performance and growth for the UK & Ireland region, focus on deepening client impact, advancing Jellyfish’s AI-driven capabilities and accelerating integration across media, creative and data. She joins the UK leadership team under Brandtech UK CEO Lisa De Bonis; Nick Emery, Global CEO of Jellyfish, commented on the appointment.
Brandtech Appoints Regional CEOs to Drive AI Innovation
Brandtech Group has appointed three regional chief executives—Lisa De Bonis for the U.K., Jeff Matisoff for North America, and Julie Hardy for France—to strengthen its leadership in key markets with an AI-forward focus. Lisa De Bonis joins from Huge, where she served as global CEO and chief experience and product officer, and previously held roles at Accenture Interactive. Jeff Matisoff, who joined Brandtech in 2021, previously served as global president of Eightbar (IBM’s dedicated agency) while at WPP and helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. The hires are positioned to bolster Brandtech’s market leadership and AI capabilities in those regions.
xpln.ai appoints Conor McHale UK Sales Director
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
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