AdTech Vendor
MarkApp vs Silverpush
Structured technology and market comparison · 2026
Direct Feature Comparison
MarkApp · vs · SilverpushProgrammatic adtech platform for buying, targeting, analytics, and monetisation.
Contextual video adtech for targeting, synchronisation and analytics.
Analyze all overlapping signals and tech stacks for MarkApp and Silverpush
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between MarkApp and Silverpush?
When comparing MarkApp and Silverpush, both platforms operate within the Contextual Intelligence & Targeting, Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. MarkApp is positioned as Programmatic adtech platform for buying, targeting, analytics, and monetisation, whereas Silverpush focuses on Contextual video adtech for targeting, synchronisation and analytics. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to MarkApp and Silverpush?
When evaluating MarkApp and Silverpush, enterprise buyers also consider other platforms in Contextual Intelligence & Targeting, Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of MarkApp and Silverpush compare?
MarkApp is headquartered in Cyprus (founded in 2015) with 10–49 employees. Silverpush is based in Unknown (founded in 2012) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: MarkApp vs Silverpush
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
MarkApp
Recent Signals
- ·ExchangeWireCompany Recognition
MarkApp Founder Named to Fortune Greece 40 Under 40
Sotiris Oikonomou, founder and managing director of MarkApp, has been named to Fortune Greece's 40 Under 40 list for 2026, recognizing his entrepreneurial achievements. The recognition comes alongside other accolades, including the European Video Awards' Emerging Entrepreneur of the Year and a spot in the FT1000 ranking. MarkApp, founded by Oikonomou at age 22 without external funding, has grown into a global ad tech company with offices in Athens, London, Limassol, and Dubai. The company's in-house platform includes Pantheon (contextual SSP), Harion (cross-device commerce DSP), and MarkDash (unified reporting). This recognition highlights MarkApp's focus on connected TV, contextual intelligence, and premium content environments, positioning it as a significant player in the ad tech industry.
- Sotiris Oikonomou, founder of MarkApp, was named to Fortune Greece's 40 Under 40 list for 2026.
- MarkApp's CEO also won Emerging Entrepreneur of the Year at the 2026 European Video Awards.
- MarkApp has offices in Athens, London, Limassol, and Dubai.
- ·ExchangeWireCTV
MarkApp: MENA Needs CTV Measurement, Verification Before Scale
In an interview ahead of ATS Dubai, Sotiris Oikonomou, managing director at MarkApp, argues that MENA's CTV market must not replicate US and European mistakes. He highlights that social video dominates MENA digital spend, with CTV growing but underdeveloped. Key concerns include the lack of household-level targeting, measurement, and verification, leading to inflated CPMs and unverified inventory. Oikonomou calls for industry-wide standards: declared supply paths, SupplyChain object usage, content metadata, and OM SDK compliance. He notes that CTV fraud in the US scaled 140% in Q1 2026, urging MENA to prioritize proof before scaling. IAB MENA is expected to release a household multiplier, and a language-based classification for Arabic content is needed. The market must educate both buyers and publishers to build trust and drive incremental growth.
- MarkApp's managing director Sotiris Oikonomou gave an interview ahead of ATS Dubai.
- MENA digital ad spend scaled ~18% year on year, with social media accounting for 60% of that growth.
- About 9% of users aged 18-34 in MENA use smart TV as first screen.
Silverpush
Recent Signals
- ·ExchangeWireAttention Measurement
Adelaide's AU Ecosystem Reaches 100 Partners
Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.
- Adelaide's AU ecosystem has reached 100 partners.
- Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
- The expansion targets quality assessment and improvement of curated video inventory.
- ·AdweekContextual Targeting
Contextual Intelligence Reshapes Campaign Targeting Strategies
During an ADWEEK House panel co-hosted with Silverpush, industry experts discussed how contextual intelligence is transforming ad targeting by focusing on content context rather than user identity. Amy Unrau of Silverpush explained that understanding video content allows for precise brand-content matching, reducing media waste. Sydney Axelrod from Good Apple highlighted a pharma campaign for an eye-care brand that used contextual signals like retirement cruises and classic TV shows to reach older audiences, achieving a 3X brand lift. Scott Stewart of Epitaph Group shared a sensitive campaign for Kids Help Phone that targeted self-harm searches on YouTube, earning recognition at Cannes Lions. The panel also addressed measurement challenges, with Stewart noting that longer engagement and higher completion rates correlate with downstream results, while Unrau emphasized ongoing efforts to tie omnichannel contextual strategies to performance metrics.
- Silverpush co-hosted an ADWEEK House panel on contextual intelligence.
- Good Apple's eye-care client achieved a 3X brand lift using contextual targeting.
- Epitaph Group's Kids Help Phone campaign earned recognition at Cannes Lions 2026.
- ·AdExchangerCTV
PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership
PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.
- PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
- The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
- Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners MarkApp and Silverpush share across the market ecosystem.
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